Perrier-Jouet Celebrates its 200th Anniversary With the Bi-Centenaire
Tracy Wallace — March 28, 2011 — Lifestyle
References: luxist & spirits.drinks-business-review
Perrier-Jouet, a Champagne producer famous for its Cuvée Belle Epoque and flower-covered bottles, has launched Bi-Centenaire, a vintage Champagne, and the Bi-Centenaire Program to celebrate the company’s 200th anniversary. The Bi-Centenaire has been termed the world’s first "living legend" Champagne, and the program is quite unique.
With the Perrier-Jouet Bi-Centenaire program, a buyer selects a magnum of Perrier-Jouet Belle Epoque 1998 Champagne, which is then placed in the winery’s cellars for as long as 100 years. The buyer's descendants are invited to pick up the aged bottle. Each participant is limited to a maximum of 100 bottles, each costing close to 10,000 euros.
If one isn’t interested in the program and prefers to just purchase a few bottles of the Perrier-Jouet Bi-Centenaire, it is available in limited quantities at the Champagne House’s Boutique in Epernay.
With the Perrier-Jouet Bi-Centenaire program, a buyer selects a magnum of Perrier-Jouet Belle Epoque 1998 Champagne, which is then placed in the winery’s cellars for as long as 100 years. The buyer's descendants are invited to pick up the aged bottle. Each participant is limited to a maximum of 100 bottles, each costing close to 10,000 euros.
If one isn’t interested in the program and prefers to just purchase a few bottles of the Perrier-Jouet Bi-Centenaire, it is available in limited quantities at the Champagne House’s Boutique in Epernay.
Trend Themes
1. Heirloom Champagne - Innovative programs like the Bi-Centenaire are introducing the concept of heirloom Champagne, where bottles are aged for generations.
2. Living Legend Champagne - The Bi-Centenaire creates a unique experience of purchasing a Champagne that will be aged for up to 100 years, making it a living legend in the world of Champagne.
3. Personalized Aging Programs - The Bi-Centenaire program offers a personalized aging experience for buyers, allowing them to have a bottle of Champagne specifically aged for their descendants.
Industry Implications
1. Champagne - The Champagne industry can explore personalized aging programs to create unique and exclusive offerings for its consumers.
2. Luxury Goods - In the luxury goods industry, the concept of heirloom Champagne can provide new opportunities to cater to affluent customers who value exclusivity and legacy.
3. Wine and Spirits Retail - Wine and spirits retailers can consider offering limited quantities of special edition aged Champagnes to attract connoisseurs and collectors.
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