Slacks Cologne Branding Channels a Vintage Primping Product
Amelia Roblin — September 21, 2011 — Fashion
References: csadesign & thedieline
New and fresh ideas can certainly come from iconic and even overly-used imagery, and Slacks Cologne branding is a slick example of this. There was a time when a tiny round tin of pomade was one of the most prized items in a man's pocket, which makes it the perfect symbol to promote the importance of this perfumed product.
Inside the hair wax can lies a transparent rectangular bottle filled with a unisex fragrance. The visual references did not end with the image on the printed metal, for the same vintage style illustrations are found on the flask as well. There is a classic appeal to the 1920s Slacks Cologne branding, which as an extension serves to sell the expertise of Charles S. Anderson Design Co. and the release of its CSA Archive illustration book.
Inside the hair wax can lies a transparent rectangular bottle filled with a unisex fragrance. The visual references did not end with the image on the printed metal, for the same vintage style illustrations are found on the flask as well. There is a classic appeal to the 1920s Slacks Cologne branding, which as an extension serves to sell the expertise of Charles S. Anderson Design Co. and the release of its CSA Archive illustration book.
Trend Themes
1. Vintage-inspired Branding - The Slacks Cologne packaging showcases the potential for vintage-inspired branding to create a unique and nostalgic appeal.
2. Unisex Fragrances - The use of a unisex fragrance in the transparent rectangular bottle highlights the growing trend towards gender-neutral scents.
3. Iconic Imagery - The incorporation of iconic imagery, such as the pomade tin, presents opportunities for brands to use familiar visuals in creative and engaging ways.
Industry Implications
1. Cosmetics - The Slacks Cologne packaging demonstrates how cosmetics brands can leverage vintage-inspired branding to differentiate their products in a crowded marketplace.
2. Graphic Design - The success of Charles S. Anderson Design Co.'s vintage-style illustrations in the Slacks Cologne branding showcases the potential for graphic designers to create unique and visually appealing packaging.
3. Publishing - The release of CSA Archive illustration book alongside the Slacks Cologne packaging presents opportunities for the publishing industry to collaborate with brands on incorporating visual art into product promotions.
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