Cory Etzkorn for Peppermint is a Patriotic Breath-Mint Design
Deborah Kim — July 28, 2011 — Business
References: coryetzkorn
This creative packaging design by Cory Etzkorn for PepperMint is the only mint fit for the oval office. The mint claims that "It is flyer than Airforce One and Stronger than the U.S dollar." The Original PepperMint goes back to its classic roots with its revised packaging. Plus, these federal-reserve fresh mints are perfect for any patriotic person.
The package design by Cory Etzkorn for PepperMint is an example of present advertising looking back and revitalizing vintage aesthetics. The marketing campaign stresses that the PepperMint is an original of its class and its timeless patriotic design calls back to a simpler time. The bankroll mint packaging is a fun and different way to market these classic mints.
The package design by Cory Etzkorn for PepperMint is an example of present advertising looking back and revitalizing vintage aesthetics. The marketing campaign stresses that the PepperMint is an original of its class and its timeless patriotic design calls back to a simpler time. The bankroll mint packaging is a fun and different way to market these classic mints.
Trend Themes
1. Vintage Packaging - The bankroll mint packaging is a disruptive innovation opportunity for companies looking to revitalize vintage aesthetics in their packaging design.
2. Patriotic Design - The timeless patriotic design of PepperMint presents an opportunity for brands to tap into consumers' sense of national pride with their product packaging.
3. Nostalgic Marketing - The marketing campaign of PepperMint, which calls back to a simpler time, provides an opportunity for businesses to leverage nostalgia in their advertising strategies.
Industry Implications
1. Food and Beverage - The bankroll packaging innovation can be applied to various food and beverage products to give them a distinct and nostalgic appeal.
2. Consumer Goods - The patriotic design trend can be incorporated into consumer goods packaging to attract patriotic customers and differentiate products from competitors.
3. Advertising and Marketing - The nostalgic marketing approach taken by PepperMint highlights the potential for advertising and marketing agencies to leverage nostalgia in their campaigns and connect with consumers on an emotional level.
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