The Retro Edition Kellogg’s Cereal Boxes are Exclusive to Target
Laura McQuarrie — August 8, 2013 — Lifestyle
References: bakeryandsnacks & thedieline
These Kellogg’s cereal boxes adopted vintage packaging designs for its Retro Edition series. The Anthem Worldwide-designed boxes are meant to commemorate Froot Loops's 50th anniversary and bring waves of nostalgia to consumers, transporting them to simpler times.
The Kellogg's cereal boxes feature familiar characters like Tony the Tiger, Rice Krispies’ Snap, Crackle and Pop as well as Toucan Sam illustrated in a retro style. The logos of each cereal type have been traded in for a vintage typography treatment, although the boxes haven’t lost any charm or individuality.
These boxes are a fun way to celebrate the evolution of Kellogg’s. This is the first time that Kellogg’s has released retro-themed boxes and to celebrate this special occasion, these limited-edition cereal boxes will exclusively be available through Target.
The Kellogg's cereal boxes feature familiar characters like Tony the Tiger, Rice Krispies’ Snap, Crackle and Pop as well as Toucan Sam illustrated in a retro style. The logos of each cereal type have been traded in for a vintage typography treatment, although the boxes haven’t lost any charm or individuality.
These boxes are a fun way to celebrate the evolution of Kellogg’s. This is the first time that Kellogg’s has released retro-themed boxes and to celebrate this special occasion, these limited-edition cereal boxes will exclusively be available through Target.
Trend Themes
1. Vintage Packaging - Disruptive innovation opportunity: Other brands can adopt vintage packaging designs to evoke nostalgia and appeal to consumers longing for simpler times.
2. Retro Icons - Disruptive innovation opportunity: Brands can revive iconic characters in a retro style to create a sense of nostalgia and connect with consumers.
3. Limited Edition Collaborations - Disruptive innovation opportunity: Brands can partner with exclusive retailers to release limited-edition products, creating excitement and demand among consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Food and beverage brands can explore unique packaging designs to create a memorable and nostalgic experience for consumers.
2. Retail - Disruptive innovation opportunity: Retailers can collaborate with brands to offer exclusive limited-edition products, driving foot traffic and creating a sense of urgency among consumers.
3. Marketing and Advertising - Disruptive innovation opportunity: Marketing and advertising agencies can help brands leverage nostalgia-based campaigns to capture consumer attention and create emotional connections.
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