The Marque de Burgos Wine Label is Full of Wanderlust and Whimsy
Susan Keefe — January 16, 2012 — Lifestyle
References: calcco & thedieline
This simple yet whimsical label for Marques de Burgos wine was crafted by the creative minds at the design firm (calcco) Comunicación Visual. To create the concept for the design the character of Marques de Burgos was developed. It was decided that he is an adventurous man full of youthful exuberance and equipped with a romantic soul. In order to demonstrate his sparkling personality, (calcco) Comunicación Visual used the ever majestic and somewhat retro hot air balloon, with an eager Marques de Brugos leaning curiously over the rim of the basket.
To give the wine an air of playful energy and whimsy, (calcco) Comunicación Visual chose vivacious pink accents to color the hot air balloon and the neck of the bottle. Casting the mascot Marques de Burgos as a bit of an eccentric as he scours the skies for his next great adventure in his pink hot air balloon. The tagline beneath this great flying vessel reads, "The eternal traveller."
Vibrant, poignant and energetic, the Marques de Brugos wine label will make you smile in spite of yourself.
To give the wine an air of playful energy and whimsy, (calcco) Comunicación Visual chose vivacious pink accents to color the hot air balloon and the neck of the bottle. Casting the mascot Marques de Burgos as a bit of an eccentric as he scours the skies for his next great adventure in his pink hot air balloon. The tagline beneath this great flying vessel reads, "The eternal traveller."
Vibrant, poignant and energetic, the Marques de Brugos wine label will make you smile in spite of yourself.
Trend Themes
1. Whimsical Packaging - The use of playful and imaginative designs on product packaging to create a memorable and engaging consumer experience.
2. Character Branding - Developing and embodying a distinct character to represent a brand and evoke a specific personality and story.
3. Retro Aesthetic - Incorporating vintage or nostalgic elements in design to appeal to consumers seeking a sense of nostalgia and longing for the past.
Industry Implications
1. Wine and Spirits - Opportunity to differentiate wine brands through unique and whimsical packaging that creates an emotional connection with consumers.
2. Design and Advertising - Need for creative and innovative packaging design services that can breathe life into brands by incorporating memorable characters and retro-inspired aesthetics.
3. Consumer Goods - Potential for using playful packaging designs and character branding strategies to enhance the appeal and marketability of various consumer products.
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