The Jameson x Admiral Tracksuit is Retro-Inspired
Michael Hemsworth — October 28, 2024 — Marketing
References: jamesonwhiskey & thespiritsbusiness
This Jameson x Admiral tracksuit has been created in partnership between the whiskey brand and the football team to provide avid fans with a way to represent their favorite team. The collaboration comes as a logical evolution given Jameson's sponsorship of the English Football League (EFL) for the past two seasons and is expected to be a must-have amongst fans of all ages.
The tracksuit itself has a retro-inspired design that features the signature green hue of the Jameson brand along with the recognizable side taping and a stitched Admiral logo.
Jameson Brand Director Josh McCarthy commented on the Jameson x Admiral tracksuit saying, "Nostalgia is everywhere at the moment and growing up in Leicester, there was no shortage of Admiral tops on the park and at the local football clubs back then. Similarly, Jameson shares a history rich with heritage, so teaming up with an iconic heritage brand like Admiral felt like a natural fit, with the results speaking for themselves. A classic tracksuit, from two classic brands, to look sharp after the match when buying your mates a round of Jameson, Ginger and Lime.”
The tracksuit itself has a retro-inspired design that features the signature green hue of the Jameson brand along with the recognizable side taping and a stitched Admiral logo.
Jameson Brand Director Josh McCarthy commented on the Jameson x Admiral tracksuit saying, "Nostalgia is everywhere at the moment and growing up in Leicester, there was no shortage of Admiral tops on the park and at the local football clubs back then. Similarly, Jameson shares a history rich with heritage, so teaming up with an iconic heritage brand like Admiral felt like a natural fit, with the results speaking for themselves. A classic tracksuit, from two classic brands, to look sharp after the match when buying your mates a round of Jameson, Ginger and Lime.”
Trend Themes
1. Retro-sportswear Collaborations - Brands are leveraging nostalgia in retro sportswear to appeal to fans and create limited edition collectibles.
2. Alcohol-branded Apparel - Alcohol companies are partnering with sports brands to expand their merchandise offerings beyond traditional glassware and bottles.
3. Cross-industry Partnerships - Collaborations between unrelated industries like alcohol and sportswear are creating unique product offerings that attract diverse consumer bases.
Industry Implications
1. Sports Apparel - The sportswear industry is increasingly embracing nostalgic designs to foster a sense of heritage and longevity among consumers.
2. Alcoholic Beverages - The alcoholic beverage sector is exploring non-traditional merchandising avenues to strengthen brand loyalty and visibility.
3. Collaborative Marketing - Joint ventures between different industry sectors are providing new marketing opportunities and innovative product lines.
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