Das Horn Packaging Refreshes Antique Graphics for an Iconic Image
Amelia Roblin — October 11, 2013 — Marketing
References: hypeandslippers & thedieline
The product itself is appealing for its own quirky reasons, and the purpose of Das Horn packaging is to dress it up in a way that does not conceal its unique design. What you will find on the inside of these cartons are bull horn drinking glasses that call to mind ancient European societies like that of the vikings.
Since the pointed vessels are targeted at beer drinkers specifically, Hype & Slippers took inspiration from vintage German ale branding for the boxes. You'll notice old calligraphic text accompanied by images of the rugged mountains in the background; meanwhile, the foreground features hands clinking the novelty glasses with the expression "Prost!" or "Cheers!" Das Horn packaging has been kept two-toned with a bright and punchy yellow as its defining color.
Since the pointed vessels are targeted at beer drinkers specifically, Hype & Slippers took inspiration from vintage German ale branding for the boxes. You'll notice old calligraphic text accompanied by images of the rugged mountains in the background; meanwhile, the foreground features hands clinking the novelty glasses with the expression "Prost!" or "Cheers!" Das Horn packaging has been kept two-toned with a bright and punchy yellow as its defining color.
Trend Themes
1. Vintage Packaging Design - Opportunity to refresh antique graphics and typography for a unique and eye-catching brand image.
2. Niche Drinkware Market - Opportunity to create novelty drinking glasses targeted specifically at beer drinkers.
3. Retro German Aesthetic - Opportunity to draw inspiration from vintage German ale branding to create a nostalgic and authentic product image.
Industry Implications
1. Beverage Packaging - Opportunity for beverage packaging companies to create unique and visually appealing designs for niche drinkware products.
2. Barware - Opportunity for barware manufacturers to create novelty drinking glasses targeted at beer drinkers.
3. Graphic Design - Opportunity for graphic designers to specialize in creating retro-inspired packaging designs for brands in various industries.
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