Jaymie McAmmond's 'Chalkboard Murals' Illustrate Coffee Facts
Alexander Lam — May 31, 2013 — Lifestyle
References: imrsif & designtaxi
Canadian designer Jaymie McAmmond drew up a series of beautiful 'chalkboard murals' for multinational coffee retailer Starbucks. The coffee-themed murals look just like someone drew beautiful works of art on a chalkboard. Each mural informs the reader about different coffee roasts or about how coffee is made. McAmmond created the murals with a vintage theme in mind and kept that consistent throughout the artworks.
The chalkboard murals use beautiful and varied typography to complement monochromatic illustrations. Each mural has a variety of fonts that complement each other. With the addition of simple and well-defined lines, McAmmond's drawings truly pop out.
The collection of pseudo-chalk drawings feature some very interested information. From beginning to end, McAmmond detailed out how a cup of coffee is made from ground to cup.
The chalkboard murals use beautiful and varied typography to complement monochromatic illustrations. Each mural has a variety of fonts that complement each other. With the addition of simple and well-defined lines, McAmmond's drawings truly pop out.
The collection of pseudo-chalk drawings feature some very interested information. From beginning to end, McAmmond detailed out how a cup of coffee is made from ground to cup.
Trend Themes
1. Chalkboard Murals - There is an opportunity for businesses to incorporate chalkboard murals in their designs for a visually appealing and informative display.
2. Typography Variety - The use of varied typography styles can create visually striking designs and enhance the overall aesthetic of a brand or product.
3. Vintage Theme - Adopting a vintage theme in designs can evoke nostalgia and create a unique visual identity for a business or product.
Industry Implications
1. Coffee Retail - Coffee retailers can utilize chalkboard murals to educate customers about different coffee roasts and enhance their in-store experience.
2. Graphic Design - The use of varied typography styles and vintage themes in graphic design can help businesses create eye-catching visuals for their marketing materials.
3. Art Education - Chalkboard murals can be used in art education to teach students about different drawing techniques and typography styles.
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