Claus Porto Still Makes Soaps Like The Old Times
Ines Freitas — February 3, 2009 — Marketing
References: clausporto
Vintage aesthetics have a certain allure nowadays, and Claus Porto products are genuine proof of old time charm.
Claus Porto is a Portuguese company founded in 1887 that produces soaps. With an evolution that accompanied Europe’s XX century history, and after a downfall that lasted between the late 70’s (the end of a dictatorial regime in Portugal) and mid 90’s, Claus Porto was able to regain its national market space -- and even conquered the international market. Besides soaps, they have now a complete line of bath and beauty products and candles.
But what makes these products so special? Besides their high-quality, the beautiful and stylish Art Déco packaging is what makes them unique. Their exclusive and original lithographics and labels were hand painted with exquisite colors and graphics. They have this boudoir chic feel, and a charm and attention to detail that makes them unique!
Other Portuguese beauty product brands who re-emerged in the late nineties include Confiança, Beija-Flor, Casulo and Saboaria Portugueza, all of which were able to keep their brand images intact.
Claus Porto is a Portuguese company founded in 1887 that produces soaps. With an evolution that accompanied Europe’s XX century history, and after a downfall that lasted between the late 70’s (the end of a dictatorial regime in Portugal) and mid 90’s, Claus Porto was able to regain its national market space -- and even conquered the international market. Besides soaps, they have now a complete line of bath and beauty products and candles.
But what makes these products so special? Besides their high-quality, the beautiful and stylish Art Déco packaging is what makes them unique. Their exclusive and original lithographics and labels were hand painted with exquisite colors and graphics. They have this boudoir chic feel, and a charm and attention to detail that makes them unique!
Other Portuguese beauty product brands who re-emerged in the late nineties include Confiança, Beija-Flor, Casulo and Saboaria Portugueza, all of which were able to keep their brand images intact.
Trend Themes
1. Vintage Packaging - The trend of vintage aesthetics can be capitalized in various industries looking for a unique and charming packaging design.
2. Artisanal Beauty Products - The demand for high-quality and unique beauty products provides an opportunity for companies to create artisanal products with attention to detail and exclusive packaging.
3. Heritage Brands - Heritage brands that have a long history and story to tell can leverage their vintage aesthetics and unique packaging to stand out in the market.
Industry Implications
1. Cosmetics - Cosmetic companies can tap into the vintage trend by creating unique, artisanal products with exclusive packaging.
2. Perfumes - Perfume companies can create a vintage feel with their packaging designs to capture the attention of consumers who love a charming and unique aesthetic.
3. Food and Beverage - Food and beverage companies can leverage the trend of vintage packaging by creating unique and stylish designs that capture the attention of consumers, especially those who love a sense of nostalgia.
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