The Pipcorn Packaging is Inspired by Vintage 1850s Signage
Susan Keefe — July 13, 2012 — Lifestyle
References: freddytaylor & lovelypackage
The Scottish popcorn company Pipcorn is new to the already overpopulated snack scene. With steep competition awaiting the perky kettle corn company, the brand knew that some snappy packaging would make all the difference to the product's debut. Designers Freddy Taylor and Noah Collin stepped up to the plate to create picture perfect packaging for the budding brand.
The designing duo gathered inspiration from vintage 1850s hand-painted signage and the classic brown paper grocery bag. The result of this stylistic mashup is a collection of hand-stamped, resealable brown paper bags. Exuding old world charm and an admirable simplicity, these quaint bags paints Pipcorn as an honest company with integrity and a respect for the environment.
The Pipcorn packaging establishes the young brand as a trusted manufacturer of artisan quality snack foods.
The designing duo gathered inspiration from vintage 1850s hand-painted signage and the classic brown paper grocery bag. The result of this stylistic mashup is a collection of hand-stamped, resealable brown paper bags. Exuding old world charm and an admirable simplicity, these quaint bags paints Pipcorn as an honest company with integrity and a respect for the environment.
The Pipcorn packaging establishes the young brand as a trusted manufacturer of artisan quality snack foods.
Trend Themes
1. Vintage-inspired Packaging - The trend towards vintage-inspired packaging creates opportunities for brands to stand out in an overpopulated market with unique and eye-catching designs.
2. Eco-friendly Packaging - The trend towards eco-friendly packaging creates opportunities for brands to showcase their commitment to sustainability and attract environmentally-conscious consumers.
3. Handmade Aesthetic - The trend towards a handmade aesthetic in packaging design creates opportunities for brands to convey a sense of authenticity and craftsmanship to consumers.
Industry Implications
1. Snack Foods - Snack food brands can capitalize on these packaging trends to differentiate themselves in the crowded market and appeal to consumers looking for unique and environmentally-conscious options.
2. Artisanal Foods - Artisanal food brands can use these packaging trends to emphasize their commitment to high-quality, handmade products and appeal to consumers looking for authentic, distinctive food options.
3. Sustainable Packaging - The trend towards eco-friendly packaging creates opportunities for packaging companies to develop and market sustainable packaging options to businesses looking to reduce their environmental impact.
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