The Remake by Burberry Repurposes Excess Fabrics and Yarns
Laura McQuarrie — December 6, 2024 — Life-Stages
References: ca.burberry & fashionunited.uk
The Remake by Burberry is a new childrenswear capsule collection that makes the most of surplus fabrics and yarns from previously designed collections. With this collection, the luxury fashion house is intentionally incorporating circular practices into the design and development of its products, including everything from outerwear and hoodies to shorts and kilts.
Items of clothing that are passed down from one child to another are sometimes underappreciated and devalued simply because they're no longer new. To encourage consumers of all ages to see things in a new light, Burberry included a "multiple owners label" on the Remake designs.
This colorful, playfully patterned and personality-packed childrenswear collection featuring surplus fabrics and yarns launched as part of the Wrapped in Burberry campaign.
Items of clothing that are passed down from one child to another are sometimes underappreciated and devalued simply because they're no longer new. To encourage consumers of all ages to see things in a new light, Burberry included a "multiple owners label" on the Remake designs.
This colorful, playfully patterned and personality-packed childrenswear collection featuring surplus fabrics and yarns launched as part of the Wrapped in Burberry campaign.
Trend Themes
1. Circular Fashion Initiatives - Repurposing surplus fabrics and yarns highlights the increasing trend towards sustainable fashion practices.
2. Multi-ownership Clothing Labels - Adding multiple owners labels to garments drives a new acceptance and value in second-hand children's clothing.
3. Luxury Brands' Sustainability Campaigns - Luxury brands are launching sustainability-focused campaigns to appeal to eco-conscious consumers.
Industry Implications
1. Childrenswear - The children's fashion industry is seeing a disruptive shift with the integration of sustainable and repurposed materials.
2. Luxury Fashion - Luxury fashion houses are innovating by introducing eco-friendly practices into their production.
3. Sustainable Apparel - The sustainable apparel industry continues to grow as brands adopt circular practices and repurpose resources.
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