Brigaderia Tea Time Branding is as Lighthearted as its Range of Flavors
Amelia Roblin — October 1, 2013 — Marketing
References: casarex & packagingoftheworld
There are a few fascinating strategies at play in Brigaderia Tea Time packaging that make the products pop. The success is in the way that the loose leaf has been wrapped up and in the way that the containers express the contents.
The tea tin type is not only practical and reusable, but it's also nostalgic. This sense of the old-fashioned is further captured in the graphics that decorate each aluminum can. The Casa Rex design consultancy have illustrated very different models of antique teapots and applied them to the fronts of the labels. Every one has been given a pair of eyes to personify them with wonderful whimsicality, complete with little legs that let them dance. Brigaderia Tea Time packaging is finished off with colorful spots for an ever-enhanced cheerful image.
The tea tin type is not only practical and reusable, but it's also nostalgic. This sense of the old-fashioned is further captured in the graphics that decorate each aluminum can. The Casa Rex design consultancy have illustrated very different models of antique teapots and applied them to the fronts of the labels. Every one has been given a pair of eyes to personify them with wonderful whimsicality, complete with little legs that let them dance. Brigaderia Tea Time packaging is finished off with colorful spots for an ever-enhanced cheerful image.
Trend Themes
1. Nostalgic Branding - Opportunities for brands to leverage the popularity of nostalgia in packaging, in order to evoke feelings of comfort and warmth in their customers.
2. Whimsical Personification - Opportunities for brands to utilize personification in their packaging designs, creating a more playful and unique appearance for their products.
3. Reusable Packaging - Opportunities for brands to create sustainable and eco-friendly packaging that can also be reused by the customer, promoting their brand and reducing waste simultaneously.
Industry Implications
1. Tea Industry - The tea industry can implement nostalgic packaging to create a sense of warmth and comfort, especially since tea is often associated with relaxation and self-care.
2. Snack Industry - The snack industry can utilize whimsical personification in their packaging designs, creating a more memorable and playful appearance for their products, which may appeal to consumers looking for a fun and unique snacking experience.
3. Beauty Industry - The beauty industry can create reusable packaging for their products, reducing waste and promoting their brand as eco-friendly and sustainable, which is especially important given the industry's plastic-intensive reputation.
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