Anders Drage Creates Milk Packaging that Celebrates the Beauty of Norway
Susan Keefe — June 20, 2012 — Lifestyle
References: andersdrage & lovelypackage
Design student Anders Drage created this sleek packaging concept for the fictional Norwegian milk company 'Mountain Milk.' Drage came up with the idea for the exclusive milk company after noticing that moo juice in Norway was superior to any he had tried abroad. Seeing the success of Norwegian-specific water companies, Drage came up with the idea to create an exclusive Norwegian milk brand.
Anders Drage based his packaging for this covetable milk on high-end luxury liquor branding designs. The design is also informed by the aesthetics of vintage milk bottles. The label is simple and minimalistic. In fact, the bottle is relatively unadorned when it's full, but as the milk levels fall a beautiful picturesque scene of the Norwegian fjords is revealed.
A beautiful celebration of quality products and the stunning scenery of Norway, the Mountain Milk packaging is refined, engaging and breathtaking.
Anders Drage based his packaging for this covetable milk on high-end luxury liquor branding designs. The design is also informed by the aesthetics of vintage milk bottles. The label is simple and minimalistic. In fact, the bottle is relatively unadorned when it's full, but as the milk levels fall a beautiful picturesque scene of the Norwegian fjords is revealed.
A beautiful celebration of quality products and the stunning scenery of Norway, the Mountain Milk packaging is refined, engaging and breathtaking.
Trend Themes
1. Luxury Dairy Packaging - Opportunity to create high-end branding designs for dairy products and elevate the consumer experience.
2. Minimalistic Packaging - The rise of simple and unadorned packaging that emphasizes the product itself.
3. Interactive Packaging - Designing packaging that changes or reveals a hidden design as the product is consumed, enhancing consumer engagement.
Industry Implications
1. Dairy - Exploring innovative packaging concepts to differentiate dairy products in the market and capture consumer attention.
2. Food & Beverage - Applying luxury branding techniques and minimalistic packaging to various food and beverage products for a premium positioning.
3. Design & Packaging - Creating interactive and visually captivating packaging designs to enhance brand experiences across different industries.
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