Darrell Bell Pays Homage to The Beatles with His Liverpool Collection of Ales
Susan Keefe — January 1, 2012 — Lifestyle
References: thedieline
Darrell Bell, a design student attending the Vancouver Island University, created packaging for three beers entitled the Liverpool Collection. Gathering inspiration from Liverpool's most famous and musical export The Beatles, Bell designed different bottles and cases for three cleverly named brews. Using the infamous silhouettes of The Beatles from the Help! album cover, Bell crafted a commemorative design that is sure to delight Beatles fans the world over.
With brews like Sgt. Peppers India Pale Ale, The Olde Walrus Traditional Olde Ale and Penny Lane Lager, it's clear what demographic Darrell Bell is trying to court. Lovers of the musical legends will appreciate the clever copy and retro graphics that pay tribute to one of the greatest bands of all time. The hefty ale bottles speak volumes to beer connoisseurs as well, who don't mess around when it comes to beer storage.
Sure to have you humming Penny Lane with gusto, the Liverpool Collection is for lovers of the fab four.
With brews like Sgt. Peppers India Pale Ale, The Olde Walrus Traditional Olde Ale and Penny Lane Lager, it's clear what demographic Darrell Bell is trying to court. Lovers of the musical legends will appreciate the clever copy and retro graphics that pay tribute to one of the greatest bands of all time. The hefty ale bottles speak volumes to beer connoisseurs as well, who don't mess around when it comes to beer storage.
Sure to have you humming Penny Lane with gusto, the Liverpool Collection is for lovers of the fab four.
Trend Themes
1. Craft Beer Packaging - Craft breweries can innovate their packaging designs by incorporating inspiration from iconic cultural references, like music albums or bands, to engage with specific target demographics.
2. Nostalgia Marketing - Brands can tap into consumers' nostalgic emotions by creating packaging designs that pay homage to beloved cultural icons, creating a sense of connection and appeal.
3. Collector's Edition Packaging - Brands can attract dedicated fans and collectors by designing limited-edition packaging that features unique and commemorative designs, adding value and exclusivity to their offerings.
Industry Implications
1. Craft Beer - Craft breweries can leverage innovative packaging designs to differentiate their products in the competitive beer market and attract specific consumer segments.
2. Design and Packaging - The design and packaging industry can explore opportunities to collaborate with brands in creating unique, engaging, and nostalgia-driven packaging designs that resonate with consumers.
3. Collectibles and Memorabilia - Brands can expand their product offerings to include collectible and limited-edition packaging designs, capitalizing on consumers' interest in owning exclusive and commemorative items.
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