In a world where consumers are frequently fed advertising content through screens and speakers received with sight and sound, these multi-sensory experiences show brands getting creative with ways to tap into more of the senses. These dynamic experiences tend to be immersive, interactive and engaging, challenging consumers to be open to something refreshingly unexpected.
Standout multi-sensory marketing experiences include a Porsche pop-up styled like a record store, a Glade boutique that "sells feelings," fragrant perfume-inspired cocktails served at the Ritz-Carlton and an interactive bus shelter advertisement from McCain that emits the scent of a freshly baked potato. As well as onsetting instant cravings, marketing that involves multiple senses often triggers deeper connections that have to do with emotions and memory.
40 Multi-Sensory Marketing Campaigns

40
Pop-Up Wine Mixers
Stoneleigh Vineyards Creates 'Wonder of Nature' in the Heart of a City

39
Multisensory Dining Experiences
The Woolworths Summer Sensorium Took Place at the Australian Open

38
Multi-Sensory Liquor Shops
Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
37
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
36
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
35
Multi-Sensory Beauty Installations
teamLab's Interactive Gallery Explores L’Occitane's Products
34
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
33
Eco Automotive Gardens
Refinery29's '29Rooms' Features an Interactive Experience with Ford
32
Pop-Up Aquarium Exhibits
The 'Tetra Tranquility Tank' is an Installation in the London Underground
31
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
30
Bubble-Filled Boutiques
The Melbourne Melissa Shoe Store is Quirky and Imaginative
29
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
28
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
27
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
26
Immersive Audio Installations
At Field Day, H&M is Engaging Fans with Music, Art and Interactivity
25
Multi-Sensory Eateries
The UltraViolet Restaurant by Paul Pairet is Modern Luxury Epitomized
24
Romantic Roman Installations
House of Peroni's New Installation Will Take You on a Roman Holiday
23
Natural Cosmetic Spas
LUSH Cosmetics is Introducing two LUSH Spa locations to North America
22
Crowdsourced Musical Displays
'Voice Array' by Rafael Lozano-Hemmer Lights Up with Participants
21
VR Skiwear Pop-Ups
Harvey Nichols' Perfect Moment Pop-Up Turns the Store into a Winter Village
20
Performance Art Cuisine
Hel Yes! Restaurant at Stockholm Design Week is a Multisensory Experience
19
Multi-Sensory Food Labs
Westfield's Tongue Twister Shows How Sight, Smell & Sound Influence Taste
18
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
17
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
16
Multi-Sensory Dining Events
Stella Artois' Unique Dining Experience Engages the Five Senses
15
Sound-Producing Posters
The Sound of Taste Reacts to a Person's Touch
14
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
13
Multi-Sensory Dining Experiences
Dining at the Hi-Tech Sublimotion Restaurant Costs a Hefty $2,000
12
Virtual Rugby Training Experiences
Wear the Rose by O2 Lets Fans Play with Elite Rugby Players
11
Beer-Enhancing Songs
Stella Artois and The Roots Created a Song to Enhance Taste and Sound
10
Interactive Ice Projections
S-MAX Gets Launched with Live Actors and Laser Cannons
9
Sensory Vending Machines
Holiday Autos' Vending Machine Dispenses the Smells of Summer
8
Meal-Matching Musical Menus
Ne Timeas Uses Their Curated Playlists to Create a Sensory Experience
7
Music-Playing Fruit Campaigns
Artist 'J.views' Plays Music Using Fruits for This Grocery Store Ad
6
Multisensory Musical Exhibitions
The 'Center of Attention' Installation is Made for Listening
5
Auditory Beer Campaigns
Norrlands Guld Ljus' 'Ear Beer' is Enjoyed by a Sense Other Than Taste
4
Crowdsourced Sensory Exhibits
Mecedes-Benz '#Untamed -- A Digital Photo Installation' Fascinates
3
Spherical Sailing Visualizations
The 'Hugo Boss Sailing' Video By Lars Kubric is Hypnotic
2
Flavorful Firework Displays
This 2014 New Year's Fireworks Display Incorporated Taste and Smell
1
Department Store Fitness Studios
The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
Related Ideas
Food Pairing Campaigns
Trigger the Taste Celebrates Beloved Heinz Matchups
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Sensorial Luxury Beauty Stores
The Aesop Flagship Store at Sanya International Boasts Elegance
Modern Luxury-Focused Fragrance Lines
COS Expands into the Fragrance Market with cos perfumery
Immersive Festival Haircare Activations
Method Returns to Coachella with 'Dream in the Desert'
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Spa-Like Flagship Stores
Monos Unveils a Multisensory Toronto Store
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Plant-Based Aromatherapeutic Fragrances
RMS Beauty & Heretic Collaborated on Scarlet Moon
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Sensory Accessibility Programs
Lush Cosmetics Partners with KultureCity for a Pilot Program
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Botanical Lab Beauty Stores
L’OCCITANE Launched a Multi-Sensory Store Featuring Five Zones
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Desert-Inspired Boutique Pop-Ups
Amouage Hosted an Omani Desert Pop-Up in L.A.
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Multi-Sensory Fragrance Experiences
Lush's Scent Sanctuary Offers Free Fragrance Readings & More
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Holiday-Ready Immersive Fragrances
Maison Francis Kurkdjian's Holiday 2024 Gift Selection is Live
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Multi-Sensory Sports Commentary Devices
OneCourt Pioneers Accessibility for Sports Fans
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Virtual Flavor Simulators
Researchers Developed a Device to Stimulate Taste in Virtual Worlds
Alpine Dining Experiences
Moncler and Luxottica Hosted a Meal on the Snow at a Ski Resort
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Immersive Tomato Dining
A Tomato Dining Sensory Experience
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Fragrance-Focused Escape Rooms
The Perfume Shop Created the UK’s First Perfume-Themed Escape Room
Neuroscience-Inspired Pecan Snack Mixes
Wanderlands Embraces Culinary Creativity and Neuroscience
Neuroscientific Bodycare Campaigns
Native's Scent Alchemy Campaign Shares the Science of Scent
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Nostalgia-Inspired Experiences
Bubble Planet Creates a Sensory Journey with Distinct Bubble Rooms
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Sensory Cat Food Campaigns
WHISKAS' Purradise Imagines Worlds to Satisfy Every Type of Cat
Auditory Artwork Albums
Dolby's Sound of a Masterpiece Shares an Inclusive Experience of Fine Art
Market-Inspired Body Mists
An Iconic Street Market Inspired Pepe Jeans' Portobello Road Collection
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
Entertainment-Driven Beauty Marketing
Skincalories Creates a Unique and Musical Brand Experience
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Multi-Sensory Beauty Gardens
Jardim Sol de Janeiro is Coming to Art Basel Miami Beach
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Multi-Sensory Fragrances
Bleu Nour Revolutionizes Fragrance by Turning Colors into Scents
Limited-Edition Seasonal Snack Chips
The Latest Walkers Sensations Snacks Come in Two Flavors
Immersive Multi-Sensory Fragrances
ASMR Fragrances Pairs Perfumes with Soothing Videos
Mix-and-Match Aroma Installations
The H&M Nolita Pop-Up Lets Guests Create NYC-Inspired Scents
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Experiential Retail Sampling Programs
Dollar General and Recess Partnered for a New Campaign
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Multi-Sensory Shoe Pop-Ups
The Ugg Feel House Concept was Co-Curated by Post Malone
Custom-Made Snacks
The KIND Bar Offers a Sensory Snack Experience
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Calming Audio Escapes
Audible's Activation at King's Cross Helps Commuters Beat the Rush
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Sensory Moment Fragrances
Per Sē by 27 87 Captures the Essence of the Present Moment
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Multisensory Cocktail Menus
Synaesthesia Inspired the Spectrum Cocktail Menu at Fitz’s
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Olfacory Experience Metaverses
Guardians of Memories Helps Gen Z & Alpha Discover Fragrance
Culturally Inspired Fragrances
This New Superdry Fragrance Comes in Two Expressions
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Immersive Listening Home Experiences
The House of Sound in NYC Immerses into Sound
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Sustainable Automotive Scents
The Mercedes-Maybach Haute Parfumerie Collection Has Six Scents
Sensory Dining Experiences
'Make it Mutti' Spotlights Tomato Tales, Tech & Taste
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Fragrance-Forward Bodycare
BORNTOSTANDOUT's Body Care Collection is a Sensorial Treat
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Multi-Sensorial Seasonal Snacks
Aldi’s Dairyfine Easter Munch Mix Features Salted Pretzels & More
Multisensory Snack Dips
Aldi's Specially Selected Loaded Dips Share Tons of Texture & Flavor
Sensorial Art Exhibitions
Gardens by the Bay Presents the 'Impressions of Monet' Experience
Custom Scent-Altering Lamps
Semin Park Designs the Moodmist Lighting System
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Smart Sensory Experience Technologies
AAC Technologies Tackles Visual, Audio, and Haptic Aspects
Multi-Sensory Hispanic Pop-Ups
House of Heritage Immerses Visitors in the Flavor of Herdez Salsa
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Hybrid Shopping Ventures
Smartseller Unveiled an Integrated Concept at Nuremberg Airport
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Olfactory Entertainment Devices
'MovieScent' Uses Smell and AI to Achieve a 4D Experience
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Exclusive Fragrance Concept Stores
Scent Journals by Novela Debuts in Singapore
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Sensorial Fragrance Samples
Arcade Beauty's ScentSeal Features a Gel Formula That Applies to Skin
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Collaborative Design Centers
Senso Launches a Creative Design Center in Culver City, Los Angeles
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Sensory Museum Tours
The Dock Museum in Barrow Aims to Increase Accessibility for Blind Visitors
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign