Ne Timeas Uses Their Curated Playlists to Create a Sensory Experience
Alyson Wyers — September 30, 2014 — Lifestyle
San Francisco restaurants are introducing curated playlists compiled to match their varied menus. The Ne Timeas Restaurant Group owns three restaurants in the Bay Area: Flour + Water, Central Kitchen and Salumeria. They give out musical programs so patrons know what they are listening to while they eat, in addition to the standard food menu, drink list and dessert offerings.
The atmosphere-creating selection comes from the Ne Timeas music directors. Each restaurant has a different vibe, which the curated playlists reflect. Though other eating establishments also carefully choose the music they play, Ne Timeas plays full albums and informs their diners the order in which they hear them. Earlier customers could be listening to something quite different than those who come in later in the night, so it's an important distinction.
The atmosphere-creating selection comes from the Ne Timeas music directors. Each restaurant has a different vibe, which the curated playlists reflect. Though other eating establishments also carefully choose the music they play, Ne Timeas plays full albums and informs their diners the order in which they hear them. Earlier customers could be listening to something quite different than those who come in later in the night, so it's an important distinction.
Trend Themes
1. Curated Playlists - Opportunity for businesses to enhance the dining experience by curating playlists that match their menus, creating a unique sensory experience for customers.
2. Atmosphere Creation - Potential for businesses to differentiate themselves by focusing on creating a specific atmosphere through carefully selected music playlists that reflect the vibe of their establishment.
3. Dynamic Music Experiences - Disruptive innovation opportunity for restaurants to offer dynamic music experiences by playing full albums in a specific order, allowing for different musical journeys for customers throughout the night.
Industry Implications
1. Restaurant - Restaurants can leverage curated playlists to enhance the dining experience and create a unique atmosphere that aligns with their brand.
2. Hospitality - Hotels and resorts have the opportunity to curate music playlists that match the theme or ambiance of their property, providing guests with a more immersive and memorable experience.
3. Retail - Retail stores can improve the shopping experience by incorporating curated playlists that align with their brand and create a pleasant atmosphere for customers.
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