Mecedes-Benz '#Untamed -- A Digital Photo Installation' Fascinates
Alexandra Serrano — May 15, 2013 — Art & Design
References: untamed-installation & huhmagazine
A truly modern marketing campaign, Mecedes-Benz #Untamed -- A Digital Photo Installation incorporated multi-sensory art, crowdsourcing through social media and distinctive branding that made for a fascinating concept.
The German car company invited Instagram users to submit their most strikingly original photographs, generating interest in order to stage the #Untamed installation. Combining the crowdsourced photography with the ideal of transcending norms, Mercedez-Benz created a multi-sensory exhibit in which the Instagram images took over an entire room, submerging visitors entirely in each photo.
By allowing visitors to experience in this extraordinary installation, the company has created a branding message that showcases the new Mercedes-Benz CLA automotive model's " unrivalled dynamism and untamed character." Mecedes-Benz #Untamed -- A Digital Photo Installation epitomizes dynamic marketing that engages consumers through artistic originality and social media.
The German car company invited Instagram users to submit their most strikingly original photographs, generating interest in order to stage the #Untamed installation. Combining the crowdsourced photography with the ideal of transcending norms, Mercedez-Benz created a multi-sensory exhibit in which the Instagram images took over an entire room, submerging visitors entirely in each photo.
By allowing visitors to experience in this extraordinary installation, the company has created a branding message that showcases the new Mercedes-Benz CLA automotive model's " unrivalled dynamism and untamed character." Mecedes-Benz #Untamed -- A Digital Photo Installation epitomizes dynamic marketing that engages consumers through artistic originality and social media.
Trend Themes
1. Crowdsourced Marketing - Opportunity for companies to engage with consumers by crowdsourcing content and incorporating social media for unique marketing campaigns.
2. Multi-sensory Experiences - Creating immersive installations that engage multiple senses, providing a distinct and memorable experience for visitors.
3. Artistic Originality in Marketing - Utilizing artistic elements and original concepts to captivate and fascinate consumers, creating a unique brand identity.
Industry Implications
1. Automotive - Opportunity for automotive companies to leverage crowdsourcing and immersive exhibits to showcase their brand and products in a captivating way.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to explore creative strategies that combine social media, crowdsourcing, and multi-sensory experiences to captivate consumers.
3. Art and Design - Opportunity for artists and designers to collaborate with brands and create immersive installations that merge traditional art forms with modern marketing techniques.
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