RMS Beauty & Heretic Collaborated on Scarlet Moon
Laura McQuarrie — July 25, 2024 — Fashion
References: instagram & hereticparfum
RMS Beauty and handcrafted fragrance brand Heretic collaborated to create a 100% naturally derived aromatherapeutic fragrance with functional benefits. Scarlett Moon is a sumptuous, limited-edition plant-based scent that gets its jucy qualities from bright top notes of blood orange, Italian mandarin and petitgrain. The captivating scent experience continues with violet leaf and grounding Siberian fir, Japanese Hinoki wood and Virginia cedarwood. Altogether, the all-natural eau de parfum inspires joy and creativity, as well as a comforting sense of nostalgia.
Because of where it's processed in the brain, scent has a profound influence on evoking memories and creating experiences. As such, fragrance fans are increasingly selecting perfumes with deliberate intent, using them as transformative tools to enhance their state, shift their moods and engage more mindfully with the world around them.
Because of where it's processed in the brain, scent has a profound influence on evoking memories and creating experiences. As such, fragrance fans are increasingly selecting perfumes with deliberate intent, using them as transformative tools to enhance their state, shift their moods and engage more mindfully with the world around them.
Trend Themes
1. Functional Fragrances - Fragrances that not only delight the senses but also serve therapeutic purposes are gaining traction.
2. Nostalgia-inspired Scents - Scents designed to evoke personal memories and a sense of nostalgia are captivating consumer interests.
3. All-natural Ingredients - Perfumes made from 100% naturally derived ingredients are becoming more desirable amid rising consumer demand for eco-conscious products.
Industry Implications
1. Aromatherapy - The fusion of perfumery and aromatherapy opens new avenues in the well-being market.
2. Natural Beauty Products - Increased demand for plant-based and all-natural beauty products is reshaping industry offerings.
3. Sustainable Fragrance - The fragrance industry is innovating with sustainable, environmentally friendly ingredients and production processes.
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