The Melbourne Melissa Shoe Store is Quirky and Imaginative
Shiori Mine — May 16, 2012 — Marketing
References: edwardsmoore & frameweb
The Melbourne Melissa shoe store is a bubblegum pink wonderland, full of whimsical fixtures and eye-catching displays. Designers Juliet Moore and Ben Edwards were presented with the task of creating this Brazilian retailer’s first Australian flagship store.
Melissa Shoes emphasizes distinctive products that are functional yet stylish for its consumers. The shop is designed with a similar intention to bring shoppers into an amusing and serviceable sensory experience. The space has been filled with 300 plastic orbs, resembling clusters of bubbles rising in the water. A suction cup hook can also be attached onto the spheres to provide additional display space.
The minimal use of color allows the vibrant colored heels and sandals to pop against the white surface. However, the boutique is also outfitted with LED lights that can be programmed to emit psychedelic tints.
The dream-like atmosphere of the Melbourne Melissa shoe store is reflective of the brand’s quirky and playful products.
Melissa Shoes emphasizes distinctive products that are functional yet stylish for its consumers. The shop is designed with a similar intention to bring shoppers into an amusing and serviceable sensory experience. The space has been filled with 300 plastic orbs, resembling clusters of bubbles rising in the water. A suction cup hook can also be attached onto the spheres to provide additional display space.
The minimal use of color allows the vibrant colored heels and sandals to pop against the white surface. However, the boutique is also outfitted with LED lights that can be programmed to emit psychedelic tints.
The dream-like atmosphere of the Melbourne Melissa shoe store is reflective of the brand’s quirky and playful products.
Trend Themes
1. Bubble-filled Boutiques - Increasing use of whimsical and interactive decor in retail spaces to create immersive shopping experiences.
2. Minimalist Design for Maximum Impact - Minimalist use of color in retail spaces to draw attention to unique and bold product offerings.
3. Programmable Lighting - Use of programmable LED lighting in retail spaces to create customizable and dynamic atmospheres.
Industry Implications
1. Fashion Retail - Fashion retailers can use whimsical and interactive decor to create unique and memorable shopping experiences for customers.
2. Home Decor Retail - Home decor retailers can use minimalist design and programmable lighting to highlight unique and bold product offerings to customers.
3. Restaurant and Bar Design - Restaurants and bars can use whimsical decor and programmable lighting to create memorable and dynamic customer dining experiences.
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