Bleu Nour Revolutionizes Fragrance by Turning Colors into Scents
Laura McQuarrie — July 5, 2024 — Fashion
Bleu Nour is on a mission to make scent a multi-sensory experience for everyone, and it gleans from founder Nour Ibrahim's synesthesia and passion for creating fragrances from the age of 15.
The Perfume Extracts Collection turns color into scent and shares an experience of Bleu Nour creations like Neon Violette, Grounded and Cendre et Or. Neon Violette is a best-seller touted as the brand's most addictive scent with top notes of green mandarin and black pepper that lead into a heart of mock orange, parma violet and fig anchored by ambergris.
While studying at Central Saint Martins, Ibrahim worked on The Synesthetic Lab project, which tackled the sensory challenges posed by the COVID-19 pandemic, particularly anosmia—or loss of smell—by creating a kit that connected odors with colors to enhance scent memory.
The Perfume Extracts Collection turns color into scent and shares an experience of Bleu Nour creations like Neon Violette, Grounded and Cendre et Or. Neon Violette is a best-seller touted as the brand's most addictive scent with top notes of green mandarin and black pepper that lead into a heart of mock orange, parma violet and fig anchored by ambergris.
While studying at Central Saint Martins, Ibrahim worked on The Synesthetic Lab project, which tackled the sensory challenges posed by the COVID-19 pandemic, particularly anosmia—or loss of smell—by creating a kit that connected odors with colors to enhance scent memory.
Trend Themes
1. Color-coded Scents - This trend merges visual and olfactory experiences, offering a unique way for consumers to interact with fragrance products.
2. Synesthetic Fragrances - Creating fragrances based on synesthetic principles taps into the cross-sensory experiences of individuals, making each scent distinct and memorable.
3. Sensory Memory Kits - Products that connect scents with colors enhance sensory experiences and could assist rehabilitating smell loss.
Industry Implications
1. Perfume Industry - Innovations inspired by synesthesia provide new avenues for creating unique and memorable fragrances.
2. Health and Wellness - Connecting scents with colors can aid in sensory therapy, particularly for those recovering from smell impairments.
3. Consumer Goods - Integrating multi-sensory experiences into everyday products can enhance emotional connections and usability.
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