Jardim Sol de Janeiro is Coming to Art Basel Miami Beach
Laura McQuarrie — December 3, 2024 — Marketing
References: soldejaneiro & streetinsider
At Art Basel Miami Beach 2024, Sol de Janeiro is bringing an experience that shares the warmth and beauty of Brazil with Jardim Sol de Janeiro: A Garden for the Senses. The five-day, multi-sensory installation can be found at the Miami Beach Botanical Garden and visitors can expect to be treated to a vibrant fusion of nature and art. To bring this experience to life, the beauty brand collaborated with three emerging Brazilian female artists: Niege Borges, Barbara Tamilin, and Amanda Lobos. Each artist reimagined Rio de Janeiro's iconic phone booths known as "orelhões," meaning "big ears" in Portuguese.
The engaging experience supported by floral installations immerses guests in the stories and inspirations behind each of the brand's Cheirosa perfume mists, which channel a different aspect of Brazilian culture.
The engaging experience supported by floral installations immerses guests in the stories and inspirations behind each of the brand's Cheirosa perfume mists, which channel a different aspect of Brazilian culture.
Trend Themes
1. Multi-sensory Art Installations - Bringing together elements of sight, sound, and scent, these experiences offer immersive engagement that deeply connects audiences to cultural narratives.
2. Cultural Brand Collaborations - Merging local talent with global brands, such partnerships enrich brand stories and build stronger cultural connections.
3. Nature-infused Brand Experiences - Integrating natural elements into brand activations enhances sensory engagement and promotes wellness-oriented experiences.
Industry Implications
1. Beauty - Showcasing cultural stories through brand experiences provides new avenues for emotional and sensory connection with consumers.
2. Art - Collaborations with local artists on international stages highlight and elevate diverse artistic voices globally.
3. Event Planning - Creating multi-sensory, nature-based installations offers unique, memorable experiences that captivate attendees and build brand presence.
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