Harvey Nichols' Perfect Moment Pop-Up Turns the Store into a Winter Village
Katherine Pendrill — January 19, 2017 — Marketing
References: harveynichols & eventmagazine
To help consumers get a better idea of what their new skiwear will look like on the hill, the luxury department store Harvey Nichols hosted a Perfect Moment pop-up shop inside its Project 109 concept space.
Launched on January 16th, the Perfect Moment pop-up showcases Perfect Moment's stylish men's skiwear. For those who wish to personalize their gear, the embroidery service Hawthorne and Heaney will be at the pop-up to monogram any sweatshirt purchased. After trying on their new gear, customers can test out their ski skills via an immersive VR ski simulator that lets them hit the slopes without ever leaving the store. There will also be hot toddies served in the Wallpaper Bar and Kitchen for an authentic après-ski experience.
The Perfect Moment pop-up demonstrates how brands can bring outdoor experiences into their store to offer customers a more interactive and immersive shopping experience.
Launched on January 16th, the Perfect Moment pop-up showcases Perfect Moment's stylish men's skiwear. For those who wish to personalize their gear, the embroidery service Hawthorne and Heaney will be at the pop-up to monogram any sweatshirt purchased. After trying on their new gear, customers can test out their ski skills via an immersive VR ski simulator that lets them hit the slopes without ever leaving the store. There will also be hot toddies served in the Wallpaper Bar and Kitchen for an authentic après-ski experience.
The Perfect Moment pop-up demonstrates how brands can bring outdoor experiences into their store to offer customers a more interactive and immersive shopping experience.
Trend Themes
1. Immersive Retail Experiences - Brands can create immersive retail experiences by incorporating virtual reality simulators and interactive elements within their stores.
2. Personalization Services - Offering personalized services like monogramming allows brands to enhance the customer experience and create a sense of exclusivity.
3. Virtual Reality in Fashion - The use of virtual reality technology in the fashion industry allows customers to virtually try on clothes and accessories, revolutionizing the way they shop.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage immersive technologies like virtual reality and personalized services to attract and engage customers in-store, enhancing their shopping experience.
2. Outdoor Sports Equipment - Outdoor sports equipment brands can explore incorporating virtual reality simulations and interactive elements in their retail spaces to allow customers to test products before buying.
3. Hospitality - Hotels and resorts can adopt immersive retail concepts, such as offering après-ski experiences or virtual ski simulations, to enhance guest experiences and provide unique entertainment options.
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