At Field Day, H&M is Engaging Fans with Music, Art and Interactivity
Laura McQuarrie — June 14, 2016 — Art & Design
References: eventmagazine
For this year's Field Day festival in London, H&M is creating an immersive audio-visual experience that will fuse music, art and 3D photographs. The interactive piece called 'The Electric Jungle' is being created with experience agency The Flash Pack.
Street artist and beatboxer Harry Yeff, who is also known as 'Reeps One' created the distinctive patterns that will be displayed, and will also be enhancing the multi-sensory experience with a soundtrack of his own making.
The most intriguing part of the interactive installation is a 3D photo experience that makes it possible for festival-goers to pose for a photoshoot and share their photos to social media right from the 27-inch touchscreen stations at the event.
Street artist and beatboxer Harry Yeff, who is also known as 'Reeps One' created the distinctive patterns that will be displayed, and will also be enhancing the multi-sensory experience with a soundtrack of his own making.
The most intriguing part of the interactive installation is a 3D photo experience that makes it possible for festival-goers to pose for a photoshoot and share their photos to social media right from the 27-inch touchscreen stations at the event.
Trend Themes
1. Immersive Audio-visual Experiences - Creating immersive audio-visual experiences that fuse music, art, and interactivity can captivate audiences and create memorable brand experiences.
2. Interactive Installations - Using interactive installations at events can engage and entertain attendees, making the brand more memorable and shareable.
3. Multisensory Experiences - Designing experiences that stimulate multiple senses can create a more immersive and impactful brand experience.
Industry Implications
1. Event Planning - Event planning companies can incorporate immersive audio-visual experiences and interactive installations to enhance their clients' events and leave a lasting impression.
2. Fashion Retail - Fashion retailers can create interactive installations at festivals and events to engage with their audience and enhance brand exposure.
3. Art and Design - Art and design industries can collaborate with experience agencies to create immersive audio-visual installations that showcase their work and engage with viewers in unique ways.
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