Per Sē by 27 87 Captures the Essence of the Present Moment
Laura McQuarrie — August 1, 2024 — Fashion
References: 2787perfumes & fragrantica
Per Sē by 27 87 is a floral, woody, musky perfume for men and women that attempts to capture the essence of the present moment and the dynamic nature of change.
The perfume opens with a fresh and vibrant burst of violet leaves, intertwined with a spicy kick from pink and black pepper, and a hint of aldehydes that adds a touch of effervescent sophistication. As it evolves, the heart reveals a serene and elegant blend of bamboo, orris butter and a delicate floral bouquet to create a soothing yet luxurious experience. Finally, the fragrance settles into a warm, sensual base of angelica root, ambrette seeds and musk, leaving a lasting impression of depth and subtlety.
According to the brand, "Per Sē is not a scent. It’s a sensory experience. From its avant-garde composition to its minimalist design, it echoes a new sensory universe that expands beyond the bottle."
The perfume opens with a fresh and vibrant burst of violet leaves, intertwined with a spicy kick from pink and black pepper, and a hint of aldehydes that adds a touch of effervescent sophistication. As it evolves, the heart reveals a serene and elegant blend of bamboo, orris butter and a delicate floral bouquet to create a soothing yet luxurious experience. Finally, the fragrance settles into a warm, sensual base of angelica root, ambrette seeds and musk, leaving a lasting impression of depth and subtlety.
According to the brand, "Per Sē is not a scent. It’s a sensory experience. From its avant-garde composition to its minimalist design, it echoes a new sensory universe that expands beyond the bottle."
Trend Themes
1. Multi-sensory Fragrances - Perfumes like Per Sē, which integrate a variety of sensory notes, are paving the way for a more immersive olfactory experience.
2. Gender-neutral Scents - The rise of unisex perfumes, exemplified by Per Sē, reflects the growing consumer demand for inclusive and versatile fragrance options.
3. Minimalist Perfume Design - Minimalist design in the fragrance industry, as seen in Per Sē, highlights a trend towards simple yet sophisticated packaging that appeals to modern aesthetic preferences.
Industry Implications
1. Fragrance Industry - Innovations in scent composition and design are transforming the fragrance industry, offering consumers novel sensory experiences.
2. Luxury Goods - High-end perfumes like Per Sē are part of the luxury goods sector that prioritizes unique and high-quality sensory experiences.
3. Personal Care - The personal care industry is increasingly integrating complex scent profiles into their products to cater to discerning consumers looking for distinct and multi-faceted fragrances.
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