The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
Alyson Wyers — June 9, 2014 — World
References: ritzcarlton & psfk
One surefire way to tell if a beverage has alcoholic content is by sniffing it, but the Ritz-Carlton Berlin is looking to change that by crafting perfume-inspired cocktails. Beginning June 12, Fragrances will add a multi-sensory mixology experience where the luxury hotel's guests can choose their drink by scent.
As smell and taste are biologically intertwined, this German experiment aims to redefine taste. Conceived by Arnd 'The Mixology Whisperer' Henning Heissen, the scented cocktails at the Ritz-Carlton Berlin will be presented in a perfume bottle. The alcoholic drink will not only smell like the perfume, but its recipe will also reflect the scent in the way it tastes. The visual menu at the bar's entrance adds a third sensory factor, giving the patrons a sense of what to expect.
As smell and taste are biologically intertwined, this German experiment aims to redefine taste. Conceived by Arnd 'The Mixology Whisperer' Henning Heissen, the scented cocktails at the Ritz-Carlton Berlin will be presented in a perfume bottle. The alcoholic drink will not only smell like the perfume, but its recipe will also reflect the scent in the way it tastes. The visual menu at the bar's entrance adds a third sensory factor, giving the patrons a sense of what to expect.
Trend Themes
1. Multi-sensory Mixology - Crafting perfume-inspired cocktails offers a multi-sensory experience that redefines taste.
2. Sensory Marketing - Using scent and visual cues in the menu enhances the overall sensory experience for patrons.
3. Experimental Beverage Concepts - Creating scented cocktails presents an opportunity for innovative and unique beverage offerings.
Industry Implications
1. Hospitality - Luxury hotels, like the Ritz-Carlton Berlin, can tap into the trend of multi-sensory mixology to enhance guest experiences.
2. Beverage - The beverage industry can explore the concept of scent-infused cocktails to create new and captivating drink options.
3. Marketing - Sensory marketing strategies can be utilized by brands to create a more immersive and engaging customer experience.
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