The 'Hugo Boss Sailing' Video By Lars Kubric is Hypnotic
Alexandra Serrano — July 31, 2012 — Art & Design
References: fluxusvisuals & behance.net
With a graphic simulation of the ocean, the'Hugo Boss Sailing' Video By Lars Kubric is impressive.
Commissioned by Schokolade Filmproduktion the visuals are to be featured at the new Hugo Boss flagship store in London. Directed by Florian Rederer, in collaboration with art director Andreas N. Fischer, their sailing montage takes on fluid simulation. With background sounds by musician Clams Casino, this rendition is hypnotic in its multi-sensory appeal.
The oceanic motif is complemented by a striking metallic palette that gives their work a cool modernist appeal. With their stunning usage of the Blender3d program, the spherical otherworldly protagonist appears to drip the silver matter with an eerie sense of realism.
These mind-bending visuals are modernist in their sleek aesthetic, cool-toned palette, synthesizer sounds and utilization of graphic technology. This is bound allure a neoteric consumer to the Hugo Boss brand.
Commissioned by Schokolade Filmproduktion the visuals are to be featured at the new Hugo Boss flagship store in London. Directed by Florian Rederer, in collaboration with art director Andreas N. Fischer, their sailing montage takes on fluid simulation. With background sounds by musician Clams Casino, this rendition is hypnotic in its multi-sensory appeal.
The oceanic motif is complemented by a striking metallic palette that gives their work a cool modernist appeal. With their stunning usage of the Blender3d program, the spherical otherworldly protagonist appears to drip the silver matter with an eerie sense of realism.
These mind-bending visuals are modernist in their sleek aesthetic, cool-toned palette, synthesizer sounds and utilization of graphic technology. This is bound allure a neoteric consumer to the Hugo Boss brand.
Trend Themes
1. Graphic Simulation - Opportunity for disruptive innovation in creating immersive visual experiences using graphic simulation technology.
2. Multi-sensory Appeal - Opportunity for disruptive innovation in designing products and environments that engage multiple senses.
3. Sleek Aesthetics - Opportunity for disruptive innovation in developing sleek and modernist designs across various industries.
Industry Implications
1. Retail - Opportunity for disruptive innovation in enhancing customer experiences through immersive visual displays.
2. Film Production - Opportunity for disruptive innovation in incorporating graphic simulations and multi-sensory elements in films.
3. Design - Opportunity for disruptive innovation in creating sleek and modernist designs for various products and environments.
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