These littering campaigns take unusual approaches in order to clear the streets and sidewalks of cigarette butts, plastic waste and other used products that only belong in the trash or in a recycling bin.
While some of these creative anti-littering campaigns run as prints in magazines, or outdoor ads that people will see while they're outside and tempted to litter, there are some stunts that take it to the next level by getting people to interact with them. Some great examples of this include machines that trade trash for some sort of reward, or musical ashtrays that invoke enough curiosity to ensure that cigarette buts end up in them rather than littered on the ground.
29 Creative Anti-Littering Campaigns

29
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers

28
City-Beautifying Cigarettes
‘Cigg Seeds’ Makes Discarded Cigarette Butts Desirable

27
Dying Electronic Ads
These E-Waste Recycling Ads Show Keyboards and USBs on Sick Beds, Near Death
26
Food-Shaped Sack Ads
This Koroplast Bags Campaign Markets Tailor-Made Satchels
25
Incentivized Recycling Machines
The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
24
Trash Food Chain Ads
These Surfrider Ads Show Where Garbage in the Ocean Eventually Ends Up
23
Musical Ashtray Installations
Fumo's Behavioral Design Hopes to Cease Cigarette Butts Litter
22
Sassy Anti-Littering Campaigns
Live Green Toronto Reminds Us that Littering is Not a Good Look
21
Garbage Toilet Paper
The Tetra Pak Print Campaign Endorses Right Recycling
20
Ashtray-Planter Hybrids
Cindy by Mademoiselle Jean-Claude Turns Ash into Fertilizer
19
Working-Class Trash Cans
Jonathan Schäper Gives These Garbage Cans Service Industry Makeovers
18
Threatening Ad Campaigns
Legambiente PIM Warns You, "Everything You Throw Away Comes Back"
17
Garbage Giveaway Ads
Dublin City Council's 'Second Hand Trash' Anti-Litter Ad Campaign
16
Recycling-Run Arcade Ads
Coca-Cola's Eco-Friendly Happiness Arcade Game is Plastic Bottle-Powered
15
Revamped Rubbishvertising
Printed Garbage Bags 'Beautify Your City'
14
Plastic Product Campaigns
The PET Recycling Ads Show that 'Every Bottle Counts'
13
Disposable Garbage Bag Tents
Glad Tents are Perfect for Festival Fans
12
Recycling Lotteries
Reverse Vending Rewards Recyclers With the Chance to Win a Prize
11
Giant Cigarette Installations
Keep Britain Tidy's Littering Campaign Scales Up Cigarette Butts
10
Lively Litter Campaigns
The 'One Beach' Trash Mosaic Promotes Turning Garbage into Gold
9
Refurbished Recycled Ads
Creative Duo Shows the Stunning Transformation of Recycled Advertising
8
Trashy Guerrilla Marketing
Mini Cooper's New Campaign is Filling the Streets With Garbage
7
Canned Garbage Ads
The Ondazul NGO Campaign Discourages People from Littering in the Ocean
6
Supersized Trash Can Campaigns
Copenhagen’s Oversized Garbage Can Reminds Citizens to Clean
5
Recycling Bin Beer Dispensers
'Sol Beer' Showcases Strangers Exchanging Their Ties for Beers
4
Gargantuan Garbage Campaigns
The Vive Barranquilla Limpia Ads Illustrate the Harms of Littering
3
Camouflaged Litter Campaigns
The Johannesburg Zoo Ads Ask People to Stop Littering
2
Little Lamppost Receptacles
The Smartstreets-Smartbin Would Be Installed to Reduce Petty Litter
1
Corny Garbage Virals
The City of Toronto Gets Comedic with the 'We Want It' Ad Campaign
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Powered Waste Trackers
The Binit Household Waste Tracker Streamlines Recycling
Stress-Reducing Garbage Initiatives
The Hefty Brand Launches its 'Trash Time Out' Campaign
Creative Laundry Solutions
'Uncommon' and 'Ecover' Release 'Rewear Chair' to Reduce Overwashing
Chic Utilitarian Trash Cans
Carden 'The Twin' Trash Can Has a Dual-Bucket Design
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Eco-Friendly Retail Pop-Ups
Stella McCartney's Ibiza Pop-Up Uses Recycled Wood; Efficient Lighting
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Gamified Compost Bins
The Smart Palm Bin Awards Badges for Food Waste Reduction
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Upcycled Plastic Bag-Made Chairs
Sungai Watch Creates the Ombak Chair from Plastic Bags
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Gen Z-Targeted Ads
Truth Initiative’s Outsmart Nicotine Campaign Pushes Gen Z to Quit Smarter
Plastic Bottle Recycling Tools
The 'BottleLoom' Bottle Strip Cutter Transforms Plastic Waste
AI-Enabled Recycling Bins
SmartSort Bins Appropriately Dispose of Out-of-Home Waste
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Collaborative Recycling Initiatives
National Mall Introduces a Comprehensive Recycling Program
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Inner-Bottle Replacement Systems
Vanity Group’s Refillable Bottles and Pouches Reduce Waste
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Reusable Paper-Made Water Bottles
The 'reU' Reusable Water Bottle Concept is Recyclable
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI-Powered Recycling Systems
The Conceptual 'Binko' Recycling Machine Automates Sorting
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Plastic Intervention Programs
Cleancult's Program Helps Households Make Sustainable Changes
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Plastic-Free Hotel Amenities
ZeroWaste Global Introduces Plastic-Free Guest Amenities for Hotels
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Incentivized Recycling Hoodies
The SIXR ‘For Tomorrow’ Hoodie Rewards Consumers for Recycling
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Whimsical Garbage Bags
Staff Expands Its Collection with Playful Garbage Bags
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Electric Food Recyclers
The FoodCycler Eco 3 Turns Food Scraps into an Odor-Free By-Product
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Eco-Friendly All-Purpose Cleaners
Cleancult is Cutting 90% of Single-Use Plastic
Waste-Minimizing Household Cleaners
The Grove Co. Spring Collection Has a Special Launch Partner
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Automated Anti-Odor Trash Cans
The ZitA SQUARE Has an Advanced Design and Aesthetic
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Eco-Friendly Refill Stores
Desert Refillery Provides Shoppers with Sustainable Personal Products
Rewarding Recycling Initiatives
Patagonia's Worn Wear Recycling Program Helps Eliminate Waste
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Back-to-School Recycling Challenges
Takis and TerraCycle Teamed Up to Reward Recyclers
Plastic Reduction Concierges
The SodaStream Sustainability Concierge Helps to Cut Waste
Duck-Like Waste Robots
The Conceptual 'Qua' Waste Management Robot Keeps Cities Cleaner
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Durable Litter Boxes
The Litter Genie Platinum Pail is a Fresh Take on Litter Disposal
Retailer E-Waste Disposal Programs
Staples Canada & eCycle Solutions are Redefining Tech Recycling
Pet Toy Takeback Programs
PetSmart is Testing a Takeback Program for Dog Toys with West Paw
Medicine Packaging Recycling Programs
Boots Blister Pack Recycling is Headed to Over 800 Stores
Plastic-Reduced Handwash Bottles
PZ Cussons Taps Terracycle to Create Refillable Packaging
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Satirical Political Campaigns
The Thoughts & Prayers Toilet Paper Campaign Calls Out Inaction
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Circular Packaging Services
Returnity's 'In Rotation' AIms to Reduce Packaging Waste
Coffee Pod Recycling Programs
Podback & FCC Environmental Debuts Coffee Pod Recycling Stations
Canned Refill Systems
Meadow Invites Brands Offer Refills in Aluminium Cans
Cookie Gifting Campaigns
Last Crumb Wants to End "Garbage Gifting" with #DestroyMediocrity
AI-Powered Plastic Collection
Aldi is Utilizing AI to Track Plastic Packaging from Customers
Plastic-Free Laundry Challenges
The Tru Earth Plastic Free July Challenge Reduces Household Waste
E-Waste Take-Back Boxes
Trashie's Tech Take Back Box Responsibly Recycles Electronic Devices
Ohio-Based Refill Stores
Reduce & Reuse Refillery Helps Save Money and Reduce Packaging Waste
Localized Beer-Fridge Campaigns
Natural Light Unveils 'The Neighborator' for the Holidays
Circular Packaging Facilities
Again Launched 'CleanCell' and 'Tag' for the Circular Economy
Ocean Plastic Cosmetic Packaging
LUSH and Prevented Ocean Plastic™ Partnered on New Packaging
Urban Debris-Crafted Portable Lamps
We+ Designs the Beautiful Remli Lamp Using Rubble and Debris
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Plastic-Free Compostable Sportswear
Community Clothing's Organic Athletic Uses Natural Materials
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Anti-Water Waste Cleaning Campaigns
The Ecover 'Waste No Space' Campaign Encourages Conservation
Upcycled Plastic Construction Companies
'Kubik' Uses Plastic Waste as a Sustainable Material
Reusable Cup Programs
Starbucks is Participating in a City-Wide Collaborative Reuse Project
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Recyclable Retailer Butter Packaging
ALDI is Rolling Out Recyclable Butter Packaging in the UK
Recycling Advocate Holograms
HypnoCat is Promoting the Great Cable Challenge in Waterloo Station
City-Wide Single-Use Plastic Bans
Hong Kong is Banning Single-Use Plastic Items
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Miniature Household Cleaners
The 5% Collection by Grove Co. Shares an Important Recycling Reminder
Shea Butter-Infused Lip Treatments
Kinfield's Lip Rescue Moisturizing Lip Treatment is Recyclable
Plastic-Cutting Retail Initiatives
Amazon is Cutting Its Plastic Use in North America
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Clothing Recycling Services
Marine Layer and Trashie Lead Sustainable Fashion with New Initiative
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Smokeless Fire Pit Initiatives
Breeo Debuts the Cash for Clunkers Trade-In Event
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Sustainable Disposing Initiatives
The Perfume Shop Has Updated Its Recycling System
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Adorable Public Rubbish Bins
SWNA Created a Set of Rubbish Bins for Design Seoul 2.0
Waste Reduction Campaigns
Rhyme & Reason's #NoNewPlastic Encourages Small Daily Actions
AI-Backed Waste Sorters
Leduc Residents Will Now Receive Postcards with AI Green Cart Insights
Rental Bathroom Amenity Projects
Sojo and Clean the World Revolutionize Rental Amenities Recycling
Ethical Clothing Recycling Services
Retold Recycling Aims to Reduce Textile Waste
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Recycled Phonecase Art Installations
Casetify Creates Public Displays for Journey to Re/Birth
Chance to win £10,000
Meet the Cornish upcycler inspiring people
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Biodegradable Scent-Free Refills
This Complete At-Home Refill Station Kit Eliminates Plastic Use
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Discarded Theater Screen Lamps
Haneul Kim Transforms Waste into Lighting Designs
Self-Cleaning Litter Boxes
The Peterest Team is Crowdfunding for the 'Peterest' Litter Box
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Broken Bike Lock Furniture
Design Students Showcase the People and Places Exhibition
Modern Durable Trash Receptacles
Coated Outdoor Furniture Taunts Its 32-Gallon Trash Receptacle
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Pet Product Takeback Services
PetSmart Unveils the New Sustainable Pet Product Takeback Programs
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Vote-Encouraging Coin Campaigns
The Community Creates the Limited Electoral Coins
Clog Takeback Programs
Crocs Introduces Innovative Retail Takeback Program for Sustainability
Connected Smart Litter Boxes
The Els Pet Self-Cleaning Litter Box Links with a User-Friendly App
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Public Hygiene Campaigns
Tsekmo Has Launched the Clean Bathroom Global Challenge