These littering campaigns take unusual approaches in order to clear the streets and sidewalks of cigarette butts, plastic waste and other used products that only belong in the trash or in a recycling bin.
While some of these creative anti-littering campaigns run as prints in magazines, or outdoor ads that people will see while they're outside and tempted to litter, there are some stunts that take it to the next level by getting people to interact with them. Some great examples of this include machines that trade trash for some sort of reward, or musical ashtrays that invoke enough curiosity to ensure that cigarette buts end up in them rather than littered on the ground.
29 Creative Anti-Littering Campaigns
29
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
28
City-Beautifying Cigarettes
‘Cigg Seeds’ Makes Discarded Cigarette Butts Desirable
27
Dying Electronic Ads
These E-Waste Recycling Ads Show Keyboards and USBs on Sick Beds, Near Death
26
Food-Shaped Sack Ads
This Koroplast Bags Campaign Markets Tailor-Made Satchels
25
Incentivized Recycling Machines
The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
24
Trash Food Chain Ads
These Surfrider Ads Show Where Garbage in the Ocean Eventually Ends Up
23
Musical Ashtray Installations
Fumo's Behavioral Design Hopes to Cease Cigarette Butts Litter
22
Sassy Anti-Littering Campaigns
Live Green Toronto Reminds Us that Littering is Not a Good Look
21
Garbage Toilet Paper
The Tetra Pak Print Campaign Endorses Right Recycling
20
Ashtray-Planter Hybrids
Cindy by Mademoiselle Jean-Claude Turns Ash into Fertilizer
19
Working-Class Trash Cans
Jonathan Schäper Gives These Garbage Cans Service Industry Makeovers
18
Threatening Ad Campaigns
Legambiente PIM Warns You, "Everything You Throw Away Comes Back"
17
Garbage Giveaway Ads
Dublin City Council's 'Second Hand Trash' Anti-Litter Ad Campaign
16
Recycling-Run Arcade Ads
Coca-Cola's Eco-Friendly Happiness Arcade Game is Plastic Bottle-Powered
15
Revamped Rubbishvertising
Printed Garbage Bags 'Beautify Your City'
14
Plastic Product Campaigns
The PET Recycling Ads Show that 'Every Bottle Counts'
13
Disposable Garbage Bag Tents
Glad Tents are Perfect for Festival Fans
12
Recycling Lotteries
Reverse Vending Rewards Recyclers With the Chance to Win a Prize
11
Giant Cigarette Installations
Keep Britain Tidy's Littering Campaign Scales Up Cigarette Butts
10
Lively Litter Campaigns
The 'One Beach' Trash Mosaic Promotes Turning Garbage into Gold
9
Refurbished Recycled Ads
Creative Duo Shows the Stunning Transformation of Recycled Advertising
8
Trashy Guerrilla Marketing
Mini Cooper's New Campaign is Filling the Streets With Garbage
7
Canned Garbage Ads
The Ondazul NGO Campaign Discourages People from Littering in the Ocean
6
Supersized Trash Can Campaigns
Copenhagen’s Oversized Garbage Can Reminds Citizens to Clean
5
Recycling Bin Beer Dispensers
'Sol Beer' Showcases Strangers Exchanging Their Ties for Beers
4
Gargantuan Garbage Campaigns
The Vive Barranquilla Limpia Ads Illustrate the Harms of Littering
3
Camouflaged Litter Campaigns
The Johannesburg Zoo Ads Ask People to Stop Littering
2
Little Lamppost Receptacles
The Smartstreets-Smartbin Would Be Installed to Reduce Petty Litter
1
Corny Garbage Virals
The City of Toronto Gets Comedic with the 'We Want It' Ad Campaign
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Powered Waste Trackers
The Binit Household Waste Tracker Streamlines Recycling
Chic Utilitarian Trash Cans
Carden 'The Twin' Trash Can Has a Dual-Bucket Design
Creative Laundry Solutions
'Uncommon' and 'Ecover' Release 'Rewear Chair' to Reduce Overwashing
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Eco-Friendly Retail Pop-Ups
Stella McCartney's Ibiza Pop-Up Uses Recycled Wood; Efficient Lighting
Plastic Waste Ice Creams
Eleonora Ortolani Proposes a Different Way to Recycle Plastic Waste
Gamified Compost Bins
The Smart Palm Bin Awards Badges for Food Waste Reduction
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Low-Value Plastic Recycling Methods
Ashaya Aims to Reuse Non-Recyclable Plastic Packaging
Upcycled Plastic Bag-Made Chairs
Sungai Watch Creates the Ombak Chair from Plastic Bags
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Stress-Reducing Garbage Initiatives
The Hefty Brand Launches its 'Trash Time Out' Campaign
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Recycled Ocean-Bound Plastic Bottles
The Ocean Bottle's GO Bottle Pushes Sustainable Efforts
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
BYO Bottle Drink Stations
The Refilled Refiller Stations Eliminate Single-Use Packaging
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Reusable Paper-Made Water Bottles
The 'reU' Reusable Water Bottle Concept is Recyclable
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Plastic Intervention Programs
Cleancult's Program Helps Households Make Sustainable Changes
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Plastic-Free Hotel Amenities
ZeroWaste Global Introduces Plastic-Free Guest Amenities for Hotels
Incentivized Recycling Hoodies
The SIXR ‘For Tomorrow’ Hoodie Rewards Consumers for Recycling
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Whimsical Garbage Bags
Staff Expands Its Collection with Playful Garbage Bags
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Eco-Friendly All-Purpose Cleaners
Cleancult is Cutting 90% of Single-Use Plastic
Electric Food Recyclers
The FoodCycler Eco 3 Turns Food Scraps into an Odor-Free By-Product
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Automated Anti-Odor Trash Cans
The ZitA SQUARE Has an Advanced Design and Aesthetic
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Rewarding Recycling Initiatives
Patagonia's Worn Wear Recycling Program Helps Eliminate Waste
Eco-Friendly Refill Stores
Desert Refillery Provides Shoppers with Sustainable Personal Products
Automatic Cat Litter Boxes
The LALAHOME Real Scooper is Self-Refilling
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Back-to-School Recycling Challenges
Takis and TerraCycle Teamed Up to Reward Recyclers
Duck-Like Waste Robots
The Conceptual 'Qua' Waste Management Robot Keeps Cities Cleaner
Retailer E-Waste Disposal Programs
Staples Canada & eCycle Solutions are Redefining Tech Recycling
Plastic-Reduced Handwash Bottles
PZ Cussons Taps Terracycle to Create Refillable Packaging
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Pet Store Recycling Initiatives
The Pet Supplies Plus Recycle Program Features TerraCycle
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Circular Packaging Services
Returnity's 'In Rotation' AIms to Reduce Packaging Waste
Coffee Pod Recycling Programs
Podback & FCC Environmental Debuts Coffee Pod Recycling Stations
Canned Refill Systems
Meadow Invites Brands Offer Refills in Aluminium Cans
Cookie Gifting Campaigns
Last Crumb Wants to End "Garbage Gifting" with #DestroyMediocrity
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
AI-Powered Plastic Collection
Aldi is Utilizing AI to Track Plastic Packaging from Customers
Plastic-Free Laundry Challenges
The Tru Earth Plastic Free July Challenge Reduces Household Waste
Ohio-Based Refill Stores
Reduce & Reuse Refillery Helps Save Money and Reduce Packaging Waste
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Circular Packaging Facilities
Again Launched 'CleanCell' and 'Tag' for the Circular Economy
AI-Powered Recycling Systems
The Conceptual 'Binko' Recycling Machine Automates Sorting
Ocean Plastic Cosmetic Packaging
LUSH and Prevented Ocean Plastic™ Partnered on New Packaging
Urban Debris-Crafted Portable Lamps
We+ Designs the Beautiful Remli Lamp Using Rubble and Debris
Curbside Waste Bags
TerraCycle Launches a New Zero Waste Bag for Hard-to-Recycle Waste Streams
Rodent-Preventative Trash Bins
Group Project Designs a New BetterBin for New York City
Recyclable Coffee Packaging
Pact Coffee Debuts a New Recyclable Packaging Design
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Recyclable Paper Packaging Initiatives
Walmart is Swapping to Recyclable Packaging on All Channels
Plastic-Free Compostable Sportswear
Community Clothing's Organic Athletic Uses Natural Materials
Waste Tarp-Made Public Seating
The Membran Collective Joins the Urban Networks Project
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Intelligent Enclosed Litter Boxes
The Charmkit Litter Box Closes the Door to Prevent Odors
Reusable Contactless Cups
Starbucks' Borrow a Cup Pilot Explores Reusable, Recyclable Packaging
Upcycled Plastic Construction Companies
'Kubik' Uses Plastic Waste as a Sustainable Material
Reusable Cup Programs
Starbucks is Participating in a City-Wide Collaborative Reuse Project
Microplastic Particle-Transformed Designs
The Tyre Collective Creates Products from Particles
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Recyclable Retailer Butter Packaging
ALDI is Rolling Out Recyclable Butter Packaging in the UK
Recycling Advocate Holograms
HypnoCat is Promoting the Great Cable Challenge in Waterloo Station
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
City-Wide Single-Use Plastic Bans
Hong Kong is Banning Single-Use Plastic Items
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Shea Butter-Infused Lip Treatments
Kinfield's Lip Rescue Moisturizing Lip Treatment is Recyclable
Plastic-Cutting Retail Initiatives
Amazon is Cutting Its Plastic Use in North America
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Clothing Recycling Services
Marine Layer and Trashie Lead Sustainable Fashion with New Initiative
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Sustainable Disposing Initiatives
The Perfume Shop Has Updated Its Recycling System
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Reusable Cafe Packaging
SFU Reduces Waste with Tap to Reuse and Smart Return Bin Tech
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Adorable Public Rubbish Bins
SWNA Created a Set of Rubbish Bins for Design Seoul 2.0
Recycling Fashion Promotions
&OR Partnered with SuperCircle for Global Recycling Day in November
Waste Reduction Campaigns
Rhyme & Reason's #NoNewPlastic Encourages Small Daily Actions
AI-Backed Waste Sorters
Leduc Residents Will Now Receive Postcards with AI Green Cart Insights
Ethical Clothing Recycling Services
Retold Recycling Aims to Reduce Textile Waste
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Sustainable Ocean Plastic Bottles
Lidl Utilizes Prevented Ocean Plastic for its New Bottle Designs
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Litter-Reducing Bitcoin Progams
Swedish City Malmö Introduces a Buttcoin ‘Crypto’ Program
Recycled Phonecase Art Installations
Casetify Creates Public Displays for Journey to Re/Birth
Chance to win £10,000
Meet the Cornish upcycler inspiring people
Biodegradable Scent-Free Refills
This Complete At-Home Refill Station Kit Eliminates Plastic Use
Electronic Waste-Built Racing Cars
Lazerian and Envision Racing Design the Recover-E Series
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Secure Card Recycling Systems
Mastercard and HSBC are Making the Card Industry More Sustainable
Self-Cleaning Litter Boxes
The Peterest Team is Crowdfunding for the 'Peterest' Litter Box
Broken Bike Lock Furniture
Design Students Showcase the People and Places Exhibition
Pet Product Takeback Services
PetSmart Unveils the New Sustainable Pet Product Takeback Programs
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Paper Packaging Recycle Stations
Co-cre8 Debuts the New Paper Cup Collection and Recycling Service
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Vote-Encouraging Coin Campaigns
The Community Creates the Limited Electoral Coins
Clog Takeback Programs
Crocs Introduces Innovative Retail Takeback Program for Sustainability
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Autumnally Scented Trash Bags
Cinnamon Pumpkin Spice Ultra Strong Trash Bags Keep Homes Fresh
Connected Smart Litter Boxes
The Els Pet Self-Cleaning Litter Box Links with a User-Friendly App
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Public Hygiene Campaigns
Tsekmo Has Launched the Clean Bathroom Global Challenge