The Tetra Pak Print Campaign Endorses Right Recycling
Luisa Amanda Gomes — May 18, 2010 — Eco
References: tetrapak & advertlover
The Tetra Pak print campaign is an interesting look at recyclable materials in their raw state. Advertising agency Provid from Kiev in the Ukraine put together these ads for Tetra Pak to illustrate to consumers the need for correct recycling.
Seeing magazines, toilet paper and paper towels comprised of our garbage is a poignant reminder to us to keep on recycling. The tag line reads, “Without recycling garbage remains garbage. Tetra Pak packages is 100% recyclable and is used for producing paper. Separate your waste for further recycling.”
Seeing magazines, toilet paper and paper towels comprised of our garbage is a poignant reminder to us to keep on recycling. The tag line reads, “Without recycling garbage remains garbage. Tetra Pak packages is 100% recyclable and is used for producing paper. Separate your waste for further recycling.”
Trend Themes
1. Recyclable Materials - Exploring the potential of using recyclable materials in innovative ways, such as creating products from waste.
2. Correct Recycling - Promoting the importance of proper recycling practices to reduce waste and promote sustainability.
3. Raw State Materials - Highlighting the beauty and potential of raw materials before they are recycled or processed.
Industry Implications
1. Advertising - Developing innovative campaigns to raise awareness about recycling and sustainable practices.
2. Packaging - Exploring new ways to create eco-friendly packaging solutions using recyclable materials.
3. Paper Manufacturing - Investigating the use of recycled materials, such as Tetra Pak packages, in paper production processes.
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