The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
Laura McQuarrie — July 4, 2014 — Eco
References: envirobank.au & gizmodiva
Envirobank is a recycling machine that encourages people to feed it used plastics in exchange for the chance to win bus trips and movie tickets.
It's pretty frustrating to see someplace that's overwhelmed with litter and think "someone should pick that up," but Envirobank actually gives you a reason to act on those thoughts and start leading by example. The machines have been installed across Sydney and hope to raise the ultra low recycling rates in the city. Within the first three days of installation at the Haymarket and Circular Quay locations, over 10,000 plastic containers were collected. Considering this, Envirobank would be a fantastic thing to have at big events, concerts, malls or any other open public space to encourage people to clean up after themselves.
It's pretty frustrating to see someplace that's overwhelmed with litter and think "someone should pick that up," but Envirobank actually gives you a reason to act on those thoughts and start leading by example. The machines have been installed across Sydney and hope to raise the ultra low recycling rates in the city. Within the first three days of installation at the Haymarket and Circular Quay locations, over 10,000 plastic containers were collected. Considering this, Envirobank would be a fantastic thing to have at big events, concerts, malls or any other open public space to encourage people to clean up after themselves.
Trend Themes
1. Incentivized Recycling - Disruptive innovation opportunity: Implementing rewards programs for recycling could encourage more individuals to actively participate in recycling efforts, leading to increased recycling rates.
2. Smart Waste Management - Disruptive innovation opportunity: Introducing innovative recycling machines that offer incentives could revolutionize waste management systems and improve the cleanliness of public spaces.
3. Behavioral Nudges - Disruptive innovation opportunity: Leveraging psychological incentives, such as the chance to win prizes, can motivate individuals to adopt more environmentally-friendly behaviors like recycling.
Industry Implications
1. Environmental Services - Disruptive innovation opportunity: Integrating incentivized recycling machines into the environmental services industry could enhance waste management practices and promote sustainable living.
2. Event Management - Disruptive innovation opportunity: Incorporating incentivized recycling machines at events could encourage attendees to actively participate in keeping the venue clean, leading to improved event sustainability.
3. Retail - Disruptive innovation opportunity: Introducing incentivized recycling machines in retail establishments could attract environmentally-conscious customers and drive foot traffic by promoting eco-friendly practices.
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