The Vive Barranquilla Limpia Ads Illustrate the Harms of Littering
Leslie Chen — August 23, 2011 — Eco
References: sonovistapublicidad.co & adsoftheworld
These Vive Barranquilla Limpia ads promote greener living using a visually stimulating statement.
The images are of small pieces of garbage made to look like they're looming over their surroundings. Created by Sonovista advertising, the ads are accompanied by the copy "There is no small garbage. Use trash cans."
People oftentimes believe that small items won't make a difference to the environment, but the Vive Barranquilla Limpia ads definitely illustrate the importance of how every piece of litter can make a significant difference.
Implications - With so many different harms being done to the planet every day, consumers are looking for ways to protect it as best as they can. Products that promote a greener lifestyle attract shoppers who want to decrease their carbon footprint. In order to increase their revenue, a company could come out with more environmentally sustainable items.
The images are of small pieces of garbage made to look like they're looming over their surroundings. Created by Sonovista advertising, the ads are accompanied by the copy "There is no small garbage. Use trash cans."
People oftentimes believe that small items won't make a difference to the environment, but the Vive Barranquilla Limpia ads definitely illustrate the importance of how every piece of litter can make a significant difference.
Implications - With so many different harms being done to the planet every day, consumers are looking for ways to protect it as best as they can. Products that promote a greener lifestyle attract shoppers who want to decrease their carbon footprint. In order to increase their revenue, a company could come out with more environmentally sustainable items.
Trend Themes
1. Eco-friendly Advertising - There is potential for an increase in eco-friendly advertising campaigns that utilize visually stimulating imagery like the Vive Barranquilla Limpia ads.
2. Sustainability Messaging - More campaigns that communicate the importance of environmental sustainability to consumers could be developed after the success of Vive Barranquilla Limpia.
3. Small Actions for Big Impact - The trend for promoting simple actions like using a trash can as a way to reduce environmental harm could inspire other similar campaigns focused on small behaviors with a significant impact.
Industry Implications
1. Advertising - The advertising industry could take advantage of the trend for eco-friendly advertising and sustainable messaging, using these techniques to promote environmentally conscious brands.
2. Consumer Goods - Consumer goods companies could capitalize on the trend for small actions for big impact by creating and promoting products that are designed to help consumers make positive environmental changes.
3. Waste Management - Companies in the waste management industry could use the trend for promoting simple actions to encourage individuals to properly dispose of their waste, ultimately decreasing litter.
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