Fumo's Behavioral Design Hopes to Cease Cigarette Butts Litter
Alyson Wyers — May 3, 2014 — Eco
This smoking pole is a creative way to deal with cigarette butts litter. Created by design firm ioglo, Fumo is an interactive installation that uses behavioral design to reward smokers who use the ashtray correctly with an audiovisual show. When cigarette butts are properly disposed of, the pole will light up and play a little tune. By making people have fun, the pole is supposed to stop them from contributing to cigarette butts litter and throwing their cigarette on the ground.
The Fumo pole is programmed to play up to 50 different 5 to 10 second long songs with a corresponding light show. 56 little LED bulbs in a variety of colors light up in different ways depending on what ditty is playing.
The Fumo pole is programmed to play up to 50 different 5 to 10 second long songs with a corresponding light show. 56 little LED bulbs in a variety of colors light up in different ways depending on what ditty is playing.
Trend Themes
1. Interactive Ashtray Installations - Designing more interactive ashtray installations with audiovisual rewards can encourage smokers to dispose their cigarette butts properly.
2. Behavioral Design for Litter Prevention - Using behavioral design to create interactive installations that reward proper disposal of litter can be a disruptive innovation opportunity to solve littering issues.
3. Music-light Interaction - Incorporating music and light shows in interactive installations can improve user experience and encourage desired behavior.
Industry Implications
1. Design and Architecture - Design and architecture firms can integrate behavioral design in their projects to create solutions that encourage proper disposal of litter.
2. Environmental Services - Environmental services companies can develop and implement interactive installations that use behavioral design to prevent littering and improve urban cleanliness.
3. Technology and Entertainment - The use of technology and entertainment can create better interactive experiences with ashtrays and reduce the environmental impact of cigarette butts litter.
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