These E-Waste Recycling Ads Show Keyboards and USBs on Sick Beds, Near Death
Laura McQuarrie — July 17, 2014 — Eco
References: homesteadinfra & adeevee
As new technology is pumped out at such a rapid pace, there's also a ton of people tossing out their old cell phones, computers and keyboards—this Homestead India Real Estate ad encourages people to do the kind thing and look into E-waste recycling out of respect for the last wishes of their dying devices.
The ads are set up to look like sick beds filled with an old USB and an ancient-looking keyboard. With so many different devices playing such huge roles in our lives, it's easy to be empathetic and get oddly attached to these pieces of technology. With extremely high E-waste generation in India, these ads encourage people to do the right thing for themselves and the environment, since the burning of these devices is highly hazardous and causes air pollution.
The ads are set up to look like sick beds filled with an old USB and an ancient-looking keyboard. With so many different devices playing such huge roles in our lives, it's easy to be empathetic and get oddly attached to these pieces of technology. With extremely high E-waste generation in India, these ads encourage people to do the right thing for themselves and the environment, since the burning of these devices is highly hazardous and causes air pollution.
Trend Themes
1. E-waste Recycling - Brands can capitalize on the high E-waste consumption trend by creating E-waste recycling programs or encouraging customers to recycle their old devices.
2. Sustainability Advertising - The trend of sustainability advertising can be capitalized on by brands wishing to appeal to customers' environmentally-conscious sensibilities.
3. Technology Emotional Attachments - Brands can create ads that tap into consumers' emotional attachments to their technology devices to appeal to both their sense of nostalgia and environmental responsibility.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can leverage E-waste recycling trends to differentiate themselves in a crowded market and appeal to customers who are environmentally conscious.
2. Advertising - Advertising agencies can capitalize on the trend of sustainability and emotional advertising by creating campaigns that appeal to customers' emotions and sense of environmental responsibility for their clients.
3. Waste Management - Waste management companies can capitalize on the high volumes of E-waste generated by creating efficient and cost-effective E-waste recycling programs for businesses and residential customers.
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