'Sol Beer' Showcases Strangers Exchanging Their Ties for Beers
Ian Andrew Panganiban — March 13, 2013 — Marketing
References: sol & great-ads.blogspot
Companies are always trying to create inventive ways of promoting their products, and a tie-recycling beer dispenser is surely one way to garner some attention.
The recycling bin is from the Sol beer company of Mexico. The bin is strategically placed beside other recycling bins, however the one difference is that this bin in particular is only for ties.
Strangers passing by are encouraged to insert their ties into the bin, which then results in the individual receiving a chopped portion of their tie along with a note attached stating, “Free Beer for a Free Spirit." This clever technique is a creative way to encourage people to let loose, and exchange their formal accessories for a pint of beer.
The recycling bin is from the Sol beer company of Mexico. The bin is strategically placed beside other recycling bins, however the one difference is that this bin in particular is only for ties.
Strangers passing by are encouraged to insert their ties into the bin, which then results in the individual receiving a chopped portion of their tie along with a note attached stating, “Free Beer for a Free Spirit." This clever technique is a creative way to encourage people to let loose, and exchange their formal accessories for a pint of beer.
Trend Themes
1. Innovative Promotion Techniques - Companies can create innovative promotional techniques, such as tie-recycling beer dispensers, to garner attention for their products.
2. Sustainability in Advertising - Recycling bins, such as the tie-recycling beer dispenser from Sol Beer, can incorporate sustainability into advertising campaigns.
3. Interactive Brand Engagement - Interactive installations, like the tie-recycling beer dispenser, can engage consumers in fun and unique ways to build brand recognition.
Industry Implications
1. Alcohol - Alcohol companies, such as Sol Beer, can incorporate sustainability and interactive engagement into their marketing tactics with innovative dispensers like the tie-recycling beer dispenser.
2. Fashion - Fashion brands can collaborate with companies to create innovative promotions that involve consumers exchanging their fashionable accessories for products or experiences.
3. Advertising - Advertising agencies can work with companies to create sustainable and interactive brand awareness campaigns like the tie-recycling beer dispenser from Sol Beer.
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