The PET Recycling Ads Show that 'Every Bottle Counts'
Meghan Young — June 25, 2011 — Eco
References: leoburnett & ibelieveinadv
The PET Recycling ad campaign shows quite plainly that by being responsible, recycling citizens, we are not only helping the environment, but also helping ourselves. The products that can now be made using recycled plastic is plentiful and practical. From totes to jackets and more plastic bottles, the PET Recycling ad campaign proves that 'Every bottle counts,' as its tagline states.
Conceived and executed by Zurich-based ad agencies Spillmann, Felser and Leo Burnett, the PET Recycling ad campaign may not be telling us anything we don't already know, but it definitely emphasizes the importance of recycling while reminding us that we can benefit from it as well. The PET Recycling ad campaign was art directed by Dan Strasser and Roland Buob.
Conceived and executed by Zurich-based ad agencies Spillmann, Felser and Leo Burnett, the PET Recycling ad campaign may not be telling us anything we don't already know, but it definitely emphasizes the importance of recycling while reminding us that we can benefit from it as well. The PET Recycling ad campaign was art directed by Dan Strasser and Roland Buob.
Trend Themes
1. Recycled Plastic Products - The growing availability and practicality of products made from recycled plastic presents opportunities for businesses to tap into the eco-conscious consumer market.
2. Environmental Responsibility - The PET Recycling ad campaign highlights the trend towards businesses prioritizing sustainability and promoting responsible consumer behavior.
3. Positive Messaging in Advertising - The PET Recycling ad campaign demonstrates the effectiveness of positive messaging in encouraging behavior change and creating brand affinity.
Industry Implications
1. Packaging Industry - The increasing popularity of recycled plastic products offers disruptive innovation opportunities for packaging companies to adopt sustainable materials and reduce environmental impact.
2. Fashion Industry - By embracing recycled plastic materials, the fashion industry can drive innovation and sustainability efforts, offering stylish and eco-friendly products to conscious consumers.
3. Advertising Industry - The success of the PET Recycling ad campaign highlights the potential for advertisers to promote positive messages and social causes, enhancing brand reputation and consumer engagement.
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