Legambiente PIM Warns You, "Everything You Throw Away Comes Back"
Meghan Young — September 23, 2009 — Eco
References: ibelieveinadv
Simple and direct, Legambiente PIM know just how to get the message across. First they didn’t want you to hide your dirty little secrets ‘Under the Carpet’ and now Legambiente PIM is warning you that if you do, ‘everything you throw away comes back.’ A slapstick idea from a clever advertising agency, this campaign is sure to garner some praise, just like its predecessor did. At the very least, I know that after seeing these posters, I’ll think twice before littering (not that I do!).
Trend Themes
1. Direct Messaging - Creating simple and direct ad campaigns that deliver a strong message to consumers.
2. Environmental Awareness - Using advertising to raise awareness about the impact of waste on the environment.
3. Clever Advertising - Using innovative and slapstick ideas in ad campaigns to capture attention and garner praise.
Industry Implications
1. Advertising - Opportunities to leverage creativity and direct messaging in ad campaigns that make a strong impact.
2. Environmental Conservation - Opportunities to use advertising to educate people and promote sustainable choices for waste management.
3. Media and Communication - Opportunities to create and promote clever ad campaigns that generate attention and praise.
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