Dublin City Council's 'Second Hand Trash' Anti-Litter Ad Campaign
Katie Cordrey — August 23, 2010 — Eco
References: advertolog & adsoftheworld
No one wants to step in chewed chewing gum, sit on a discarded cigarette or be attacked by breeze-blown fast food throwaways, and that's the point behind the Dublin City council's Second Hand Trash anti-litter ad campaign.
The printed posters offer 'Free Second Hand' trash. The images are of used gum, smoked cigarettes and empty fast food wrappers. Each one has a 'Free' message followed by, "Nobody wants your litter. Bin it."
Implications - This is the kind of municipal marketing that serves as a reminder to the public that they often spend times in public places, and they should behave with a certain base level of decorum and respect for their fellow man/woman. I get a kick out of it because it's a newer, more subtle form of public shaming into better behavior.
The printed posters offer 'Free Second Hand' trash. The images are of used gum, smoked cigarettes and empty fast food wrappers. Each one has a 'Free' message followed by, "Nobody wants your litter. Bin it."
Implications - This is the kind of municipal marketing that serves as a reminder to the public that they often spend times in public places, and they should behave with a certain base level of decorum and respect for their fellow man/woman. I get a kick out of it because it's a newer, more subtle form of public shaming into better behavior.
Trend Themes
1. Anti-litter Campaigns - Disruptive innovation opportunity: Develop creative anti-litter campaigns that use subtle public shaming to promote better behavior.
2. Municipal Marketing - Disruptive innovation opportunity: Create innovative marketing strategies for city councils to promote cleanliness and public decorum.
3. Recycling Initiatives - Disruptive innovation opportunity: Implement recycling initiatives that encourage responsible waste disposal and reduce littering.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Explore new advertising approaches that effectively communicate social responsibilities to the public.
2. Waste Management - Disruptive innovation opportunity: Integrate technology and behavioral strategies to transform waste management systems towards a cleaner, more sustainable future.
3. Public Relations - Disruptive innovation opportunity: Leverage creative PR techniques to highlight proactive measures taken by city councils to maintain cleanliness and promote environmentally responsible behaviors.
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