Cleancult's Program Helps Households Make Sustainable Changes
Laura McQuarrie — July 16, 2024 — Eco
References: jointhe.cleancult & news.futunn
Millions of people are participating in Plastic Free July and during this month-long challenge, Cleancult debuted a Plastic Intervention program to help people adopt sustainable habits beyond this summer. With the Plastic Intervention program, Cleancult provides help and support to make sure that people can make lasting changes within their lives and households.
"Plastic is so prolific, that 'cold turkey-ing' plastic may be a bit daunting to the mainstream mindset. As soon as the, 'wait, how do I buy sliced bread without the bag' clicks in, we start to lose the room," said Cleancult's CEO and Co-Founder, Ryan Lupberger, "At Cleancult we believe in the big potential of moving the needle. This program is the flexitarian approach to engaging more consumers to reduce plastic waste."
"Plastic is so prolific, that 'cold turkey-ing' plastic may be a bit daunting to the mainstream mindset. As soon as the, 'wait, how do I buy sliced bread without the bag' clicks in, we start to lose the room," said Cleancult's CEO and Co-Founder, Ryan Lupberger, "At Cleancult we believe in the big potential of moving the needle. This program is the flexitarian approach to engaging more consumers to reduce plastic waste."
Trend Themes
1. Eco-friendly Household Products - The surge in sustainable living drives demand for eco-conscious household products that replace traditional plastic items.
2. Plastic Reduction Initiatives - Plastic reduction initiatives are gaining popularity as businesses and consumers seek ways to minimize their environmental impact.
3. Flexitarian Consumption Patterns - Flexitarian consumption patterns create opportunities for brands that offer gradual and sustainable lifestyle changes without drastic shifts.
Industry Implications
1. Sustainable Consumer Goods - The sustainable consumer goods industry is thriving as eco-aware consumers increasingly seek alternatives to plastic.
2. Environmental Services - Environmental service providers are essential in supporting large-scale adoption of plastic reduction habits through awareness and intervention programs.
3. Green Packaging Solutions - The green packaging solutions industry is expanding as companies innovate to replace traditional plastic packaging with eco-friendly alternatives.
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