Community Clothing's Organic Athletic Uses Natural Materials
Laura McQuarrie — January 22, 2024 — Eco
References: communityclothing & greenqueen.hk
The majority of athleticwear available is made from plastic-based materials, presenting environmental challenges and potentially compromising breathability during performance, and Community Clothing's Organic Athletic is a new sportswear line that's plastic-free and compostable. In the 13-piece range, there are 70s-inspired designs that do away with non-biodegradable, oil-based synthetic plastic materials like polyester, nylon, polyurethane and elastane. Instead, the sustainable sportswear designs make the most of plant-based textiles.
Free from plastics, the athletic apparel boasts the ability to decompose in a garden in as little as a week. The designs take a page from the past and reference simpler times and simpler materials, such as when Roger Bannister broke the four-minute mile wearing cotton shorts, a cotton vest and leather shoes. For this line, fashion designer Patrick Grant sourced organic vintage athleticwear on eBay and assessed that elastics would be the most challenging component to replace.
Free from plastics, the athletic apparel boasts the ability to decompose in a garden in as little as a week. The designs take a page from the past and reference simpler times and simpler materials, such as when Roger Bannister broke the four-minute mile wearing cotton shorts, a cotton vest and leather shoes. For this line, fashion designer Patrick Grant sourced organic vintage athleticwear on eBay and assessed that elastics would be the most challenging component to replace.
Trend Themes
1. Plastic-free Sportswear - The majority of athleticwear is made from plastic-based materials, presenting environmental challenges, and Community Clothing's Organic Athletic offers a plastic-free alternative.
2. Compostable Clothing - Community Clothing's Organic Athletic line is compostable, allowing for easy and eco-friendly disposal at the end of its lifecycle.
3. Plant-based Textiles - Community Clothing's Organic Athletic uses plant-based textiles instead of non-biodegradable plastic materials, offering a sustainable and environmentally-friendly option for sportswear.
Industry Implications
1. Fashion - Community Clothing's Organic Athletic line disrupts the fashion industry by offering an eco-friendly and sustainable alternative to traditional athleticwear made from plastic-based materials.
2. Textiles - The use of plant-based textiles in Community Clothing's Organic Athletic line disrupts the textiles industry by providing a renewable and biodegradable alternative to synthetic materials.
3. Athleticwear - Community Clothing's Organic Athletic line disrupts the athleticwear industry by offering plastic-free and compostable sportswear, addressing environmental concerns associated with traditional materials.
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