The Johannesburg Zoo Ads Ask People to Stop Littering
Chalaine Mantha — April 22, 2011 — Marketing
The creative and colorful Johannesburg Zoo ads ask people to stop littering because "animals can't be recycled." The campaign has three different posters, each showing a different animal blending into pieces of garbage; a frog is seen on a fast food wrapper on the forest floor while a chameleon disguises itself next to a squished pop can and an octopus attaches itself to a big steel drum on the ocean floor.
The Johannesburg Zoo ads were created by the advertising agency Y&R in Johannesburg, South Africa. The photographer in charge of the great images was Des Ellis. The campaign is a great tool to open people's eyes to the harm that litter causes. The animal world can only depend on people to make it better.
The Johannesburg Zoo ads were created by the advertising agency Y&R in Johannesburg, South Africa. The photographer in charge of the great images was Des Ellis. The campaign is a great tool to open people's eyes to the harm that litter causes. The animal world can only depend on people to make it better.
Trend Themes
1. Anti-littering Campaigns - Opportunity for creating more creative and impactful anti-littering campaigns to raise awareness on the damaging effects of littering.
2. Environmental Awareness Campaigns - Creating more campaigns to educate and sensitize people on how their actions affect the environment and encourage adoption of eco-friendly habits.
3. Green Advertising - Emergence of creative and impactful green advertising campaigns that promote sustainable products and services, and encourage environmentally responsible actions.
Industry Implications
1. Advertising Industry - Opportunity for advertising agencies to develop creative and innovative campaigns to raise awareness on issues affecting the environment.
2. Environmental Organizations - Opportunity for environmental organizations to partner with companies and governments in the development and implementation of campaigns to tackle environmental problems.
3. Waste Management Industry - Opportunity for companies in the waste management industry to partner with governments in implementing efficient waste management systems and education programs to reduce littering and pollution.
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