Cleancult is Cutting 90% of Single-Use Plastic
Lima Kalim — June 27, 2024 — Eco
Cleancult offers eco-friendly all-purpose cleaners by eliminating 90% of single-use plastic from cleaning rituals. Cleancult's new summer-inspired Sweet Basil scent is now available in its all-purpose cleaner, just in time for Plastic Free July. The award-winning formula, now in a fresh, subtly herbaceous scent, can be purchased on Cleancult's website and will soon be available on its Amazon storefront.
Cleancult's aluminum bottles of all-purpose cleaners, along with dish soaps, were the first of their kind in mass-market retail. The brand uses paper-based refill bottles, which can be purchased once the original bottle is empty. The refill carton can be recycled, and the original plastic bottle can continue to be used, eliminating single-use plastic. This cleaner has a gentle formula, is free from harsh chemicals, and is cruelty-free.
Image Credit: Cleancult
Cleancult's aluminum bottles of all-purpose cleaners, along with dish soaps, were the first of their kind in mass-market retail. The brand uses paper-based refill bottles, which can be purchased once the original bottle is empty. The refill carton can be recycled, and the original plastic bottle can continue to be used, eliminating single-use plastic. This cleaner has a gentle formula, is free from harsh chemicals, and is cruelty-free.
Image Credit: Cleancult
Trend Themes
1. Eco-friendly Packaging - The shift to aluminum and paper-based refill bottles is disrupting traditional packaging by significantly reducing plastic waste.
2. Sustainable Scents - Introducing seasonal, natural scents like Sweet Basil opens up new avenues in the eco-friendly product market, aligning with consumer preference for sustainable lifestyle choices.
3. Cruelty-free Products - The movement toward cruelty-free cleaners is transforming the market by meeting increasing consumer demand for ethically produced goods.
Industry Implications
1. Cleaning Products - Eco-friendly all-purpose cleaners are reshaping the cleaning products industry by introducing sustainable and ethical alternatives to conventional cleaning solutions.
2. Packaging - Innovations in reusable and recyclable packaging materials are creating significant shifts in the packaging industry, promoting sustainability.
3. Retail - The availability of eco-friendly products on platforms like Amazon reflects the evolving retail landscape where sustainability is a growing priority.
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