The Every Man Jack 'Still Smell Good' Campaign is Catchy
Michael Hemsworth — March 27, 2024 — Marketing
References: everymanjack & drugstorenews
The Every Man Jack 'Still Smell Good' campaign is the brand's latest marketing endeavor that hopes to capture the attention of consumers with humor, but earn their trust with promises of product performance.
The campaign features a humorous commercial that centers on an adventurous protagonist who starts off the day with Every Man Jack deodorant before encountering a series of unfortunate events. The character, however, 'still smells good' throughout his grueling experience to showcase the deodorant's ability to perform in even the most demanding scenarios. The commercial was created by the Party Land ad agency.
VP of Marketing Ellie Off spoke on the Every Man Jack 'Still Smell Good' campaign saying, "In our ‘Still Smell Good’ campaign, it’s not just about having a good time and sharing laughs; we’re also focused on earning consumer trust in our clean deodorants. In a category where confidence means everything to our consumers, our campaign showcases how Every Man Jack deodorant offers dependable odor control combined with rugged, outdoorsy scents for unbeatable effectiveness. Through a series of hilariously memorable events, we drive this message home, fully embracing the personality and humor that Party Land has helped infuse into our brand to resonate with our core audience.”
The campaign features a humorous commercial that centers on an adventurous protagonist who starts off the day with Every Man Jack deodorant before encountering a series of unfortunate events. The character, however, 'still smells good' throughout his grueling experience to showcase the deodorant's ability to perform in even the most demanding scenarios. The commercial was created by the Party Land ad agency.
VP of Marketing Ellie Off spoke on the Every Man Jack 'Still Smell Good' campaign saying, "In our ‘Still Smell Good’ campaign, it’s not just about having a good time and sharing laughs; we’re also focused on earning consumer trust in our clean deodorants. In a category where confidence means everything to our consumers, our campaign showcases how Every Man Jack deodorant offers dependable odor control combined with rugged, outdoorsy scents for unbeatable effectiveness. Through a series of hilariously memorable events, we drive this message home, fully embracing the personality and humor that Party Land has helped infuse into our brand to resonate with our core audience.”
Trend Themes
1. Humorous Marketing Campaigns - Exploring the intersection of humor and product performance to engage consumers in memorable ways.
2. Clean Deodorant Promotion - Leveraging humor to build consumer trust in clean deodorant products through relatable and entertaining campaigns.
3. Memorable Brand Messaging - Crafting campaigns that combine humor and product effectiveness to create lasting impressions on target audiences.
Industry Implications
1. Personal Care Products - Incorporating humor-driven marketing strategies to differentiate clean deodorant offerings in the competitive personal care industry.
2. Advertising and Marketing - Exploring innovative approaches to storytelling that balance humor and credibility to enhance brand messaging effectiveness.
3. Creative Agency Services - Opportunities for agencies to collaborate with brands in creating humorous yet impactful campaigns that resonate with consumers.
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