This Koroplast Bags Campaign Markets Tailor-Made Satchels
Amelia Roblin — July 13, 2011 — Marketing
References: publicisbold & coloribus
With most commodities being made by factory machines, quality control and practicality become major concerns. With this in mind perhaps, this Koroplast Bags campaign has been designed by the Publicis Bold advertising agency to show consumers that such products serve to meet needs exactly. Using three different prints with a single object represented plainly in each, the message is cleverly communicated visually.
A tomato serves the purpose of selling the food bag, manufactured to ensure that the fruit stays as fresh as it was the moment it was plucked. Even with the clear plastic bag that contains it, the tomato only reveals the knotted opening on top. The same strategy is used with a watermelon, marketing a leak-free garbage bag, and finally the
Koroplast Bags campaign introduces a lemon-scented sack that can even make fish smell like the citrus fruit.
A tomato serves the purpose of selling the food bag, manufactured to ensure that the fruit stays as fresh as it was the moment it was plucked. Even with the clear plastic bag that contains it, the tomato only reveals the knotted opening on top. The same strategy is used with a watermelon, marketing a leak-free garbage bag, and finally the
Koroplast Bags campaign introduces a lemon-scented sack that can even make fish smell like the citrus fruit.
Trend Themes
1. Tailor-made Satchels - The trend of tailor-made satchels presents an opportunity for customization and personalization in the bag industry.
2. Quality Control - The trend of increased focus on quality control opens up opportunities for innovative manufacturing processes and materials.
3. Clever Visual Communication - The trend of clever visual communication allows for creative and effective advertising strategies.
Industry Implications
1. Bag Manufacturing - The bag manufacturing industry can explore disruptive innovations that cater to personalized needs and emphasize quality control.
2. Food Packaging - The food packaging industry has an opportunity to create innovative packaging solutions that preserve the freshness and scent of food.
3. Advertising and Marketing - The advertising and marketing industry can leverage clever visual communication techniques to create engaging and impactful campaigns.
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