In order to leverage themselves against a sugar-crazed market filled with sodas and pop drinks, companies have had to get creative with their healthy beverage packaging and branding. It's especially hard to attract attention in aisles full of recognized brands like Coca-Cola and Pepsi, which also satisfy your daily sugar quotient. However, if the right bottle catches your eye, you might be more likely to take the healthy route -- a fruit smoothie or a good-old fashioned glass of milk.
For instance, Yummy Milk forgoes bland designs in favor of a vibrant, color-splashed design that will surely get noticed on the shelves. Meanwhile, Bunch Juice Company has gone for a more personalized approach, featuring drinks that come with a name and a back story.
30 Healthy Beverage Packaging Ideas
From Psychedelic Dairy Branding to Literal Fruit-Shaped Logos:
Vasiliki Marapas — Nov 22, 2013 — Lifestyle
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Color-Splashed Beverage Branding
Yummy Milk Packaging Introduces a Splatter of Visual Flavor
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Muscular Beverage Marketing
The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept
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Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
26
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
25
Cross-Stitched Milk Cartons
Panon Dairy Packaging is Embroidery-Patterned for a Homespun Aesthetic
24
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
23
Bare Beverage Branding
Naked Foods Packaging Strips Down to Communicate the Essentials
22
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
21
Personified Beverage Branding
The Vitamin Water SHINEBRIGHT Campaign Encourages Individuality
20
Psychedelic Dairy Branding
GOA Healthy Yogurt Packaging Has a Colorful Nutrient Content
19
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
18
Doodled Food Branding
Koel Fresh Packaging is Infused with a Playful Palate of Creativity
17
Bottle-Like Beverage Branding
Frai Packaging Copies the Shape of Jars by Cardboard Construction
16
Full-Bodied Beverage Branding
Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor
15
Google-Eyed Branding
The Z Energy Drink Packaging is Too Cute for Words
14
Gourd-Shaped Beverage Branding
Melo Packaging is the Rind that Protects the Fruit Juice Inside
13
Sun-Bleached Fruit Branding
Siobhan Cotter Creates Vivacious Packaging for Busy Berry
12
Dairy-Adopted Branding
Creamwheat Packaging Appropriates the Iconic and Nostalgic Milk Carton
11
Superhero-Inspired Energy Drinks
Mike Karolos' Energy Drink Bottle Design Packs a Punch
10
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
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Energetic Girlie Branding
Femme Boost Packaging Appeals to the Spirited Female Consumer
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Simplistic Beverage Branding
BluePrint Offers New Refreshing and Cleansing Single Serving Juices
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Humanized Packaged Juices
Bunch Juice Company Has Named and Personalized Their Products
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Matte Multicolored Bottles
Thise Mejeri Packaging Has a Soft Texture with a Stimulating Spectrum
5
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
4
Patriotic Dairy Branding
Anders Drage Creates Milk Packaging that Celebrates the Beauty of Norway
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Udderly Adorable Dairy Branding
Mook Powdered Milk Packaging is Simple, Symbolic and Scrumtious
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Cute Cartooned Beverages
SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
1
Egg-Shaped Beverage Bottles
Mara Rodriguez Creates Outdoorsy Packaging for 'Deer You' Juices
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Cartoon-Inspired Beverage Collaborations
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Candy-Flavored Beverages
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Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Fruit-Forward Energy Beverages
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Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Delicious Health-Conscious Sodas
ROCKAWAY Soda Boasts Vibrant and Eye-Catching Packaging
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Smoothie Pouch Cocktail Kits
Outshine Curated a Fruit Cocktail Kit for Adults
Low-Sugar Healthy Fruit Sorbets
Better Juice Uses Sugar-Reducing Technology for Healthier Options
Cola-Flavored Energy Drinks
CELSIUS Sparkling Cherry Cola Has a Timeless Flavor
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Hydrating Juice Beverages
Mott’s Active Blends Apple Juice, Coconut Water and Electrolytes
Fruit-Forward Sparkling Waters
PepsiCo Launches the bubly burst Lineup with New Fruit Flavors
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Joyful Premium Juices
Revl Fruits is Boldly Redefining the Premium Juice Category
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Frozen Refreshment Energy Drinks
These New CELSIUS Essentials Flavors Will Debut in 2025
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Energy Drink-Infused Cafe Drinks
PJ's Coffee Red Bull Infusion Drinks Come in Two Flavor Options
Sour Sports Drinks
Powerade Sour is Available in Three Exclusive Flavors for a Limited Time
Squeezable Spiked Punches
SUN iCE Shares Fruit Punch for Adults in Ready-To-Drink Pouches
Nutritious Dairy-Free Coconut Drinks
Vita Coco Treats Comes in a Strawberries & Cream Flavor
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Juice Brand Prebiotic Sodas
poppi Sodas from Juice Press Come in Eleven Flavors
Pre-Biotic Berry Sodas
poppi Recently Debuted the New Wild Berry Flavor
Diabetic-Friendly Hydration Mixes
Med-Bev's Variety Pack Offers Flavored Hydration Beverages
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Fruit-Forward Bottled Sodas
Tango Launches Two New Ice Blast Flavors in Bottled Format
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Flavorful Prebiotic Sodas
The Lively Prebiotic Pops are Available in Three Distinct Options
Caffeine-Free Hydration Beverages
GHOST Hydration Drinks Will Come in Five Flavors
Carton-Packaged Milk Vodkas
Black Cow Pure Milk Vodka Now Comes in a Milk Carton Packaging
Healthy Soda Launches
Sidekick Soda Debuts at PopUp Grocer in NYC
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Protein-Packed Energy Drinks
Clean Simple Eats Clear Protein + Energy Comes in Four Flavors
Produce-Flavored Juice Menus
Snooze A.M. Eatery Introduces the 'Juicery by Snooze' Menu
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Consumer-Driven Ambient Juices
Tropicana is Adding Two New Options to Its Ambient Juice Range
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Concentrated Plant-Based Beverages
Tnuva Launches the TNUVA+ Brand and New Functional Beverages
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Elite-Level Hydration Drinks
GoodSport Naturally Sourced Sports Drinks Come in Two New Flavors
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Cult-Favorite Animation-Themed Beverages
Candy Can Introduces the Limited-Edition Banana Candy
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Prebiotic Ginger Beverages
Recoup Sparkling Prebiotic Beverages Support Hydration & Gut Health
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
High-Protein Yogurt Cups
Yoplait's New Yogurt Lineup is Packed with Protein and Less Sugar
Sustainably Packaged Indian Milkshakes
Cavin's Milkshakes Come in Aluminum Packaging
Summery Sugar-Free Energy Drinks
Red Bull Sugarfree Editions Come in Two Fruit-Forward New Flavors
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Bottled Milkshake Mixes
Crusha's Refreshed Identity Appeals to a New Generation
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Low-Sugar Active Lifestyle Drinks
Boost Drinks is Introducing New Sport and Energy Refreshments
Fragrant Naturalistic Soft Drinks
These New Franklin & Sons Soft Drinks Come in Three Options
Clean Caffeine Beverages
Plant Press Delivers a Boost of Energy from Green Coffee Beans
Sustainable Dairy Bottle Caps
Lakeland Dairies Swaps Out its Colored Caps for Clear Ones
Frozen Coconut Water Beverages
f'real's Energy Freeze Drinks Replenish with Frozen Coconut Water
Organic Green Juice Beverages
This Organic Cold Pressed Green Juice Beverage Full of Vitamins
Tropically Flavored Hydration Solutions
Cure Introduces Its Newest Flavor, Tropical Punch
Blend-at-Home Smoothie Boxes
BlendBox Helps to Make Healthy Eating Easier for Busy People
Canned Fruit-Forward Hydration Drinks
Punchy Everyday Hydration Drinks Come in Two Flavors
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Youth-Focused Prebiotic Products
Beech-Nut® Launches a New Range of Prebiotic Jars and Pouches
Refreshing Grape Juice Beverages
Welch's Grape'ade Features Green Grapes & No Added Sugar
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Fortified Energy-Boosting Beverages
BRAINJUICE BRAINJAVA Comes in Five Plant-Based Options
Wellness-Promoting Fruit Drinks
REBBL Launches a Better-for-You Functional Fruit Juice Line
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Real Fruit Sodas
Evolution Fresh's Real Fruit Soda are Made with Organic Squeezed Fruit
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Better-for-You Ginger Sodas
Pointless Makes Soft Drinks for Adults with Real Ginger
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Clarified Cereal Milk Cocktails
The Neon Milk Punch is Infused with Fruity Pebbles
Smoothie-Flavored Ice Pops
Sunkist Smoothie Bars are Coming Just in Time for Summer
Cold-Pressed Drink Lineups
These Vitality Bowls Cold-Pressed Drinks Come in Several Varieties
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Large Format Flavored Milks
The Müller FRijj Cartons Support Household Enjoyment
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Shelf-Stable Fruit Purees
The Oregon Fruit Company Just Unveiled New Shelf Stable Pourable Fruit
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
Energy-Boosting Fruit Drinks
Smoothie King SK Refreshers Come Served Over Ice
Spooky Halloween-Themed Sodas
These JONES Halloween Sodas Come in Three Options
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
On-the-Go Yogurt Drinks
Yoplait Yop is Launching a New Grab-and-Go Product in the UK
Branded Dairy-Free Initiatives
The Oatbox ResOATlution Challenge is Running Throughout January
Sweet Summery Smoothie Menus
These Juice It Up! Summer Drinks are Limited-Edition
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages