Mara Rodriguez Creates Outdoorsy Packaging for 'Deer You' Juices
Susan Keefe — June 11, 2012 — Lifestyle
References: oloramara & lovelypackage
Design student Mara Rodriguez created these jewel-toned juice bottles for the fictional company Deer You. Deer You is an organic juice company, dedicated to using only the finest ingredients in each bottle of premium juice. Free of synthetic materials and additives, these sweet sippers are sold as the perfect choice for nature-lovers and the health-consious.
Mara Rodriguez sought to create packaging that represented the natural components of the product itself. Inspired by the canteens explorers and outdoorsmen keep strapped to their hip, Rodriguez devised an almost egg-shaped clear bottle to showcase the natural hue of the juice inside. The Deer You label itself features a majestic deer showing off the full span of his antlers. The font chosen to represent the company's name would look right at home at any campsite sign.
Perfect for adventurers, the Deer You packaging makes you long for picturesque scenery and the serene sounds of nature.
Mara Rodriguez sought to create packaging that represented the natural components of the product itself. Inspired by the canteens explorers and outdoorsmen keep strapped to their hip, Rodriguez devised an almost egg-shaped clear bottle to showcase the natural hue of the juice inside. The Deer You label itself features a majestic deer showing off the full span of his antlers. The font chosen to represent the company's name would look right at home at any campsite sign.
Perfect for adventurers, the Deer You packaging makes you long for picturesque scenery and the serene sounds of nature.
Trend Themes
1. Outdoorsy Packaging - Opportunity for companies to create packaging that reflects natural components of their products and appeals to nature-lovers.
2. Premium Organic Beverages - Opportunity to cater to health-conscious consumers by offering premium organic juice with no synthetic materials or additives.
3. Nature-inspired Branding - Opportunity to design brand elements that evoke the beauty of nature and resonate with outdoor enthusiasts.
Industry Implications
1. Beverage Manufacturing - Opportunity for beverage manufacturers to produce premium, organic juices with unique packaging that targets nature-loving consumers.
2. Packaging Design - Opportunity for packaging designers to create innovative and nature-inspired designs for beverage products, catering to the growing demand for environmentally-friendly packaging.
3. Healthy Lifestyle Products - Opportunity for companies in the health and wellness industry to offer premium organic beverages that align with the preferences of health-conscious consumers.
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