The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept
Amelia Roblin — November 19, 2013 — Marketing
References: behance.net & packagingoftheworld
Écorché Energy Drink packaging embodies a much more visually stimulating approach to branding this sort of product. What consumers typically see are bright colors, bold fonts and exciting graphics that are all supposed to express a sense of vigor; however, what you get from Constantin Bolimond and Dmitry Patsukevich is much more successful.
The duo has turned the packaging concept into a powerhouse with plastic bottles that have been sculpted and colored to resemble the musculature of the human body. Several different models have been built brawny with the convincing-looking twisting and braiding of robust anatomical tissues. Écorché Energy Drink packaging seizes your attention with its formal strength and symbolically communicates the stamina and endurance that the consumer craves.
The duo has turned the packaging concept into a powerhouse with plastic bottles that have been sculpted and colored to resemble the musculature of the human body. Several different models have been built brawny with the convincing-looking twisting and braiding of robust anatomical tissues. Écorché Energy Drink packaging seizes your attention with its formal strength and symbolically communicates the stamina and endurance that the consumer craves.
Trend Themes
1. Visually Stimulating Packaging - Using visually stimulating packaging can create a strong brand identity and attract consumers.
2. Metaphorical Branding - Utilizing metaphorical branding can effectively communicate desired qualities and aspirations to consumers.
3. Formal Strength in Design - Incorporating formal strength in product design can captivate consumers and convey a sense of power and endurance.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can adopt visually striking designs to enhance product appeal and stand out in a crowded market.
2. Energy Drink - Energy drink manufacturers can employ metaphorical branding strategies to differentiate their products and evoke desired associations with stamina and endurance.
3. Product Design - Product design industry can explore incorporating formal strength in their designs to create impactful and visually captivating products.
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