Fast food brands and products are constantly evolving, both fighting against and reinforcing the unhealthy stereotypes they are often associated with. Although the growing demographic of healthy consumers might initially oppose these companies, most major brands have evolved to grow these new needs.
From fried chicken-flavored nail polish to vegan burgers and gluten-free buns, the innovations offered by fast food brands are appealing to a diverse consumer demographic. A notable example includes a fun and strange campaign such as KFC's chicken nail polish concept. The company's quirky ad encourages customer participation in choosing a flavor for mass-production.
Meanwhile, social media geofilters and apps help drive sales by increasing brand awareness and customer loyalty as well. With fast food brands being synonymous with convenience, many have taken to providing patrons with self-ordering kiosks that cutting down on company expenses while ruling out human error.
71 Fast Food Innovations
Fast Food Brands are Always Devising New Plans to Drive Customer Interest:
Riley von Niessen — May 12, 2016 — Business
70
Interactive Fusion Restaurants
Oshi Lets Patrons Personalize Meal and Drink Orders Digitally
69
Staff-Free Restaurants
The Eatsa Restaurant Ordering System Automates Food Purchases
68
Road Trip Food Packaging
The SONIC Drive-In New Packaging Designs are Focused on Summer Travel
67
Fast Food Gaming Systems
This Chain is Installing Samsung Galaxy Tablets in Its UK Locations
66
Vegan Fast Food Burgers
Wendy's is Offering a Vegan-Friendly Sandwich With a Black Bean Patty
65
Educational Fast Food Promotions
This Chain Offers Free WiFi to Students Who Can Pass an Exam
64
Boozy Fast Food Menus
The Mixed Eats Food Truck Offers Guinness-Spiked Burgers and Bailey's Donuts
63
Plant-Based Burger Joints
'By Chloe' is a Casual Vegan Restaurant with Burgers, Juice & More
62
Fast Food Fashion Collections
This Company Created a Clothing Line to Promote Its New Menu Item
61
Minty Ice Cream Desserts
the Grasshopper Mousse Pie Blizzard is returning for St. Patrick's Day
60
Fried Chicken Potato Crisps
The KFC Chicken Flavored Chips are a Savory Dish Without the Meat
59
Ketchup-Scooping Fries
KFC Romania's Dipping French Fries Are Trough-Like For Holding More Sauce
58
Novelty Millennial Eatery Rebranding
KFC Redesigns its Restaurants to Cater to Communication
57
Hybrid Hamburger Menus
Carl's Jr. is Testing Out a Range of Burgers with Unexpected Toppings
56
Fried Chicken Delivery Services
KFC and DoorDash Have Partnered for Delivery in California
55
Romantic Fast Food Dinners
This Chain is Offering Date-Night Table Service for Valentine's Day
54
Pretzel-Based Breakfast Sandwiches
The Pretzel Breakfast Sandwich is Served on a Soft Pretzel Roll
53
Cheesy Pretzel Bites
These Stuffed Pretzel Nuggets are Filled with Cheese and Bacon
52
Location-Based Food Ads
KFC Will Appeal to Customers with Location-Based Marketing
51
Moonshine-Infused Burgers
The New Midnight Moonshine Burger is a Boozy Fast Food Treat
50
Four-Patty Beef Burgers
The Giga Big Mac Has More Than Twice as Much Meat as a Regular Big Mac
49
Vegan Fast Food Eateries
The HipCityVeg Offers Casual Plant-Based Takeout with Courier Delivery
48
Hamburger-Inspired Hot Dogs
The New Whopper Dog Joins Burger King's Existing Grilled Dogs Lineup
47
Honey-Flavored Chicken Strips
The Honey-Butter Biscuit Tenders Put a Sweet Twist on Fried Chicken
46
Romantic Fry Campaigns
New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
45
Tasty Mother's Day Giveaways
This Wienerschnitzel Promotion Rewards Moms with a Free Meal
44
Fruity Dessert Fries
These Sweet Spin on the Fast Food Side is Made Using Apples and Caramel
43
Center-Filled Ice Creams
The New Royal Blizzards Feature a Hidden Sauce-Filled Center
42
Flame-Grilled Hot Dogs
The Latest Burger King Dish Helps Consumers Enjoy Barbecue in Winter
41
Fast Food Rice Boxes
These Rice-Based Dishes Offer a Healthy Alternative to Fried Chicken
40
Ring-Shaped Chicken Fries
The Chicken Fries Rings Provide a New Way to Enjoy Fried Chicken
39
Lettuce Burger Buns
The MOS Yasai Burger is Served Inside of a Leafy Lettuce Bun
38
Pizza-Stuffed Pizzas
This Decadent Savory Pie by The Vulgar Chef is Topped with More Pizza
37
Comprehensive Seafood Meals
The $5 Reel Deal Box from Long John Silver's Includes Chicken and Fish
36
Coffee-Holding Cookies
The KFC Edible Cup Marks the Debut of the Brand's Java in the UK
35
Speedy Lunch Menus
The New TGI Fridays Menu is Designed for Those Who are Short on Time
34
Meatless Taco Muffins
These Taco Cups are Filled with Healthy Ingredients such as Butternut Squash
33
Experimental Burger Menus
Burger King Japan's Newest Dishes Feature Unusual Burger Toppings
32
Japanese-Style Onion Rings
The New Panko Onion Rings are Made with Japanese-Style Breadcrumbs
31
Meaty Breakfast Sandwiches
The New Supreme Breakfast Sandwich is Loaded with Hearty Toppings
30
Ultra-Spicy Fast Food Menus
This Chain is Bringing Back to Piquant Dishes for a Limited Time
29
Hash Brown-Stuffed Burritos
This Hybrid Breakfast Wrap Combines Two Dishes into One
28
Rapper-Guided Training Videos
Burger King's Training Video for Grilled Dogs Stars Snoop Dog
27
Fast Food Bean Burgers
The New Black Bean Burger from Wendy's is a Tasty Vegetarian Option
26
Boozy Fast Food Tacos
The New Beer Battered Shrimp Taco from Del Taco Gives Seafood an Upgrade
25
Gluten-Free Sandwich Buns
This Fast Food Restaurant is Testing Gluten-Free Buns
24
Supersized Steak Sandwiches
The New Steakzilla Burger Includes Two Beef Patties and Shaved Steak
23
Robotic Fast Food Servers
Carl's Jr. is Testing Out Employee-Free Locations That Utilize Robots
22
Cheesy Fried Chicken Tacos
This Chain is Putting a Mexican-Inspired Twist on Its Fried Chicken
21
Complimentary Ice Cream Promotions
This Chain is Celebrating Spring with Free Ice Cream Cones
20
Family Food Campaigns
KFC, Pizza Hut & World Hunger Relief Provide Food to Families in Need
19
Spicy Seafood Nuggets
The New Sriracha Shrimp Nibblers from White Castle are a Tasty Menu Addition
18
Exclusive Food Loyalty Programs
Chick-Fil-A's Member Service is VIP with Invite-Only Access
17
Burger-Ordering Chatbots
Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
16
Chicken Sausage Breakfast Sandwiches
This New Sandwich Serves as a Healthy Alternative to Pork
15
Pretzel-Topped Burgers
This Unusual Wendy's Japan Burger is Topped with Cream Cheese and Corn
14
Size-Specific Burger Menus
This Chain is Testing Small and Large Versions of Its Signature Burger
13
Corn Chip-Stuffed Burritos
The Beefy Crunch Burrito Combines Seasoned Ground Beef with Corn Chips
12
Tangy Sourdough Burger Buns
This Hearty Burger is Served on Toasted Sourdough Bread
11
Chicken Container Printers
The KFC Memories Buckets Prints Out Polaroid Pictures of Your Friends
10
Popcorn Chicken Nachos
Delicious Popcorn Chicken is Being Added to KFC Nachos
9
Sweet Seasonal Drink Menus
These Sweet Summer Drinks are Made for Warmer Temperatures
8
Plastic Pizza Frisbees
This Toy Disc is Designed to Look Like a Realistic Cheesy Fast Food Pie
7
Piquant Chicken Bites
This Restaurant Recently Added Seasoned Jumbo Popcorn Chicken to Its Menu
6
Free Fast Food Breakfasts
This Chain is Offering a Free Breakfast Special for Two Weeks
5
Fast Food Macaron Deliveries
This Fast Food Chain is Launching Macaron Delivery in South Korea
4
Omelet-Topped Breakfast Sandwiches
The New Dunkin' Donuts' Sandwiches Feature More Eggs
3
Piquant Breakfast Burritos
The Del Taco Morning Menu Now Includes Mexican Chorizo Sausage
2
Muffin-Topped Breakfast Sandwich
These New Breakfast Sandwiches are Served on Muffin Tops
1
Cayenne-Coated Seafood
The New Nashville Hot Fish Dish Puts a Spicy Twist on Fast Food Seafood
Related Ideas
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Friendly Rival Burgers
Burger King and KFC Created the Limited-Edition BFF Burger Together
AI-Generated Art Challenges
The KFC x Fiiiiiingers Rewarded Fans for Creating Images with AI
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Celebratory QSR Burgers
McDonald's UK has Unveiled Two New Burgers for its 50th Birthday
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Nostalgic Nugget Trucks
KFC's Sauce Serve Truck Lets Fans Dress Their Own Saucy Nuggets
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
AI Food Photography Apps
MenuSnap Helps Restaurants Capture, Edit & Optimize Images
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Branded Grilled Cheese Restaurants
Armored Fresh Has Launched Its First Restaurant in Brooklyn
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
Deceptive Pizza Campaigns
Pizza Hut Frozen Pizza Underscores the Chain's Commitment to Freshness
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Inflation-Fighting QSR Menus
The Taste of KFC Deals Menu Takes Value to the Next Level
Mobile-Order-Only Restaurants
Chick-Fil-A is Opening a Restaurant with No Seating Space
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Food Brand Revitalization Initiatives
Atkins is Reanalyzing its Business for GLP-1 Users
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Bouillon-Based Food Campaigns
Knorr Launches 'Fast Food Remix' Music Video Featuring Ludacris
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Fast Food Bean Dips
Taco Bell's New Cravings Dips are Available from Retailers Nationwide
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Collaborative Plant-Based Nuggets
McDonald's France McPlant Nuggets Were Created with Beyond Meat
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Ice Cream Stick-Inspired Campaigns
KFC Brazil Gets Creative with Its 'Prize on a Bone' Campaign
Late-Night Chicken Shop Pop-Ups
Bird's Eye Launched a New Range with an Exclusive Experience
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Extra Saucy Chicken Nuggets
Wendy's New Saucy Nuggs are a Major Chicken Innovation
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Spicy Ranch Dipping Sauces
Taco Bell Has New Chicken Nuggets & Hidden Valley Ranch Fire Sauce
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
Reformulated French Fry Recipes
Sonic is Adding New and Improved Groovy Fries and Groovy Sauce
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Unique Seasonal QSR Items
Chick-fil-A Unveiled a New Sensorial Burger and Banana-Flavored Treats
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Pop-Up Plant-Based Food Stalls
This Impossible Foods Foodservice Concept is at XMarket in Chicago
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Expansive Tex-Mex QSR Menus
These New Taco Bell Menu Items are Arriving for 2024
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Craveable Frozen QSR Meals
Taco Bell at Home Cravings Kits Help Fans Make Menu Classics at Home
Film-Celebrating Plant-Based Nuggets
Fry's Plant-Based Nuggets are Celebrating Chicken Run 2
QSR Fashion Capsules
The KFC X BOXLUNCH Collection Captures the Essence of a Fried Chicken Legacy
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Plant-Based Meat Diner Partnerships
IHOP and Impossible Foods Will Offer Meat-Free Fare to Diners
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Homestyle Flash-Frozen Food Products
Jane Foodie Prioritizes Foods with Free-From Recipes
Anime-Collaborative QSR Menus
McDonald's Japan Joins Kiki's Delivery Service on New Burgers
Fast-Food Free Delivery Deals
KFC's Value Wars Kicks Off with Free Delivery on Sundays
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Late-Night Fast Food Restaurants
White Castle is Strengthening Its Night Castle Brand
Stylish Slow Feeders
Dogged’s Slow Feeders are Practical, Modern, and Health-Focused
Tech-Driven Drive Thrus
Pita Pit's New Drive-Thru Design is Flexible, Scalable and Efficient
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Vegan LATAM Fast-Food Restaurants
'Joy Burgers & Plants' Brings Plant-Based Options to Argentina
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Food-Focused Corporate Wellness Programs
Mind Food Body Addresses Unhealthy Eating Behaviors
Complimentary Fries Campaign
McDonald's Free Fries Friday Celebrates French Fry Day
Speedy QSR Pizza Drive-Thrus
The Pizza Hut The Hut Lane Features the Hut 'N Go Menu
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Phone Stand Chicken Boxes
VOXI Boxi Helps Fried Chicken Box Avoid a Greasy Mobile Device
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
Burger Brand Catering Menus
The Habit Burger Grill Launched a Catering Program with ezCater
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Breakfast Menu Fusions
Wendy's Debuts its Chicken Strips and French Toast Sticks Bundled Together
QSR Value Meals
McDonald's Excites with $5 National Value Deal
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Complimentary QSR Fries Promotions
McDonald's Free Fries Friday Deal is an App-Only Exclusive
Drive-In Chains Drink Expansions
Sonic's New Line Flavorista Favorties Boasts Six Flavors
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Affordability-Focused QSR Menus
Carl's Jr. Debuts a New Value Menu Called More Bang, Less Buck
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Low-Cost QSR Snack Boxes
The Burger King $5 Snack Box Comes in Three Options
AI-Powered Food Platforms
Samsung Food Offers Access to Recipes and More
Spicy Southern Cuisine Menus
Fatburger Introduced Frank’s RedHot Nashville Hot Seasoning
Restaurant-Style At-Home Tacos
Taco Bell Launches the New Craving Kits for At-Home Taco Night
Korean Street Snack Lines
Daesang Launches the New Korean Snack Lineup for Global Consumers
Burger Chain Rebranding Stunts
BurgerFi is Rebranding as ChickenFi to Promote Its New Offerings
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Biodegradable Fast Food Uniforms
These McDonald's Uniforms Use 'CiClo' Fabric Technology
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Chicken Restaurant Rewards Systems
KFC U.S. Introduces a New Loyalty Program for Frequent Shoppers
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Extensive Frozen Meal Ranges
These New New Frozen Meals from Conagra Brands are Diverse
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
QSR-Operated Pizza Drive-Thrus
Pizza Hut Unveils a New Drive-Thru Menu for Consumers On the Go
Eco Fast Food Meals
PLNT Burger's Cool Kids Meal Inspires Kids to Make Different Meal Choices
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
QSR Summer Hours Campaigns
KFC Canada is Extending Its Hours at 653 Locations Across the Country
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Informed Food Choices Assistants
Bettermenu for Doordash Offers Nutritional Information in a Click
Vegetarian School Lunch Menus
Revolution Foods Emphasizes Health-Conscious Eating in Schools
Grab-and-Go Hot Food Services
The Onvo Food on the Fly Program Prioritizes Time Savings
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Customer-Driven Pizza Menus
The Pizza Guys Fan Favorites Lineup Has Four Options
Spiciness-Themed QSR Menus
The Burger King Fiery Menu Has Five Heat Levels
Fast Casual Kids Meals
Freddy’s Just Added Three New Freddy’s Kids Meals
Expansive Chicken Nugget Lineups
These New Pilgrim’s Nuggets Come in Several Options and Flavors
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Indian Cuisine-Inspired QSR Menus
The Taco Bell Desi Menu is Arriving in India
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Ultra-Fresh Deli Meals
Fresh Food For Now Debuts a New Assortment of Sandwiches, Salads, and Wraps
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App