The SONIC Drive-In New Packaging Designs are Focused on Summer Travel
Michael Hemsworth — May 2, 2016 — Business
References: wehatesheep & packagingoftheworld
The new packaging designs for SONIC Drive-In are focused on the nostalgic summer road trip to correlate good times with delicious food.
Designed by Sullivan Higdon & Sink, the packaging features various destinations from the beach, to the forest where consumers are likely headed for a brief break this season. Highlighting relaxing colors and bold typography that focuses on fun in the sun, the new packaging designs consist of cups and bags.
Fast food has received negative criticism over the past several years for being unhealthy, but regardless of these connotations it remains a staple of any road trip. As such, the SONIC Drive-In is capitalizing on this by highlighting family fun with a playful design that's designed to become a part of the overall experience.
Designed by Sullivan Higdon & Sink, the packaging features various destinations from the beach, to the forest where consumers are likely headed for a brief break this season. Highlighting relaxing colors and bold typography that focuses on fun in the sun, the new packaging designs consist of cups and bags.
Fast food has received negative criticism over the past several years for being unhealthy, but regardless of these connotations it remains a staple of any road trip. As such, the SONIC Drive-In is capitalizing on this by highlighting family fun with a playful design that's designed to become a part of the overall experience.
Trend Themes
1. Nostalgic Packaging Designs - Opportunity for brands to create packaging designs that evoke nostalgia and enhance the consumer experience.
2. Destination-inspired Packaging - Potential for brands to develop packaging designs that incorporate popular travel destinations, creating a sense of adventure.
3. Fun and Playful Packaging - Brands can explore packaging designs that are vibrant, whimsical, and add an element of fun to the product.
Industry Implications
1. Fast Food - Fast food chains can innovate their packaging to offer a more enjoyable and memorable dining experience on-the-go.
2. Beverage - Beverage brands can leverage destination-inspired packaging to encourage consumers to choose their products for road trips and outdoor activities.
3. Travel and Tourism - Travel and tourism businesses can collaborate with food and beverage brands to create packaging designs that promote specific destinations, attracting tourists.
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