The Latest Burger King Dish Helps Consumers Enjoy Barbecue in Winter
Katherine Pendrill — February 10, 2016 — Lifestyle
As of February 23rd, Burger King will be adding flame-grilled hot dogs to its permanent menu. While many other fast food chains have introduced hot dogs to their menus, this marks the first time that Burger King will offer delicious hot dogs alongside its famous Whopper.
The Burger King Grilled Dogs consists of flame-grilled hot dogs in two delicious varieties: Classic and Chili Cheese. Both dishes are made from 100 percent beef and they are cooked over open flames exactly the same way the Whopper is made. The brand decided to use the same cooking technique in order to create the "Whopper of hot dogs." The result is a delicious flame-grilled sausage that tastes exactly like what you might find at a backyard barbecue.
The new addition to the Burger King menu demonstrates a growing effort to diversify fast food menus.
The Burger King Grilled Dogs consists of flame-grilled hot dogs in two delicious varieties: Classic and Chili Cheese. Both dishes are made from 100 percent beef and they are cooked over open flames exactly the same way the Whopper is made. The brand decided to use the same cooking technique in order to create the "Whopper of hot dogs." The result is a delicious flame-grilled sausage that tastes exactly like what you might find at a backyard barbecue.
The new addition to the Burger King menu demonstrates a growing effort to diversify fast food menus.
Trend Themes
1. Flame-grilling Fast Food - Opportunities exist for other fast food chains to differentiate their menus by incorporating flame-grilled items.
2. Fast Food Menu Diversification - There is a trend towards fast food chains expanding their menus to include a wider variety of options.
3. Fast Food Barbecue Offerings - Fast food chains are increasingly offering barbecue-inspired items on their menus.
Industry Implications
1. Fast Food Industry - This trend shows opportunity for fast food chains to differentiate themselves and stand out in a highly competitive industry through new menu offerings and cooking techniques.
2. Food and Beverage Industry - This trend highlights opportunities for companies in the food and beverage industry to invest in new product development and expand their offerings to meet changing consumer preferences.
3. Barbecue Industry - There is an opportunity for companies in the barbecue industry to partner with fast food chains in order to co-create custom products and capitalize on the trend of flame-grilled fast food offerings.
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