Taco Bell Launches the New Craving Kits for At-Home Taco Night
References: kraftheinzcompany & foodingredientsfirst
Kraft Heinz's Taco Bell at Home line is launching the new Crunchwrap Supreme and Chipotle Chicken Quesadilla 'Cravings Kits,' which provide consumers with all of the ingredients necessary to create a delicious taco in their kitchen. Building off the immense popularity of both menu items, consumers can prepare the meal themselves and add a touch of flavor using the sauces provided.
“As we kick off 2024, we’re focused on finding the white spaces at retail where we can make an impact for fans and develop products we know they will be excited to try. Our partnership with Taco Bell is a great example of this,” says Alan Kleinerman, VP of Disruptive Innovation at The Kraft Heinz Company.
The new Taco Bell at Home kits will be sold at Walmart stores across the US.
Image Credit: Kraft Heinz
“As we kick off 2024, we’re focused on finding the white spaces at retail where we can make an impact for fans and develop products we know they will be excited to try. Our partnership with Taco Bell is a great example of this,” says Alan Kleinerman, VP of Disruptive Innovation at The Kraft Heinz Company.
The new Taco Bell at Home kits will be sold at Walmart stores across the US.
Image Credit: Kraft Heinz
Trend Themes
1. DIY Restaurant Kits - Taco Bell's new Crunchwrap Supreme and Chipotle Chicken Quesadilla 'Cravings Kits' tap into the growing trend of consumers wanting to recreate their favorite restaurant meals at home.
2. Convenience + Customization - The Taco Bell at Home kits offer convenience and customization options for consumers, allowing them to personalize their tacos with their preferred level of flavor using the provided sauces.
3. Partnerships for Impact - The partnership between Kraft Heinz and Taco Bell demonstrates the power of collaboration to create innovative and exciting products that resonate with fans.
Industry Implications
1. Food Retail - The launch of Taco Bell at Home kits at Walmart stores aligns with the growing demand for convenient and restaurant-quality meal options in the food retail industry.
2. Consumer Packaged Goods - Kraft Heinz's expansion into restaurant-style DIY kits reflects a disruptive innovation opportunity within the consumer packaged goods industry, meeting the desire for unique and flavorful cooking experiences.
3. Restaurant Franchises - Taco Bell's venture into the at-home DIY market highlights the potential for restaurant franchises to tap into new revenue streams and engage with customers beyond traditional dining experiences.
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