This Chain is Putting a Mexican-Inspired Twist on Its Fried Chicken
Katherine Pendrill — February 29, 2016 — Lifestyle
References: foodbeast & brandeating
KFC recently added fried chicken tacos to its South Korean menu. While the chain is well known for its deep-fried chicken, the new Mexican-inspired dish demonstrates that the restaurant is looking to give consumers new ways to enjoy its original fare.
The new fried chicken tacos are called 'Zinger Tacos' and they closely resemble that of the Cheesy Gordita Crunch from the company's sister chain Taco Bell. The new taco dish consists of a crunchy taco wrapped in a layer of cheese sauce and a soft flour tortilla. Inside the taco is strips of fried chicken and a medley of lettuce, onions, tomatoes and salsa.
While South Korea is also home to many Taco Bell locations, the new dish helps to expand the existing KFC menu with a tasty, hand-held snack option.
The new fried chicken tacos are called 'Zinger Tacos' and they closely resemble that of the Cheesy Gordita Crunch from the company's sister chain Taco Bell. The new taco dish consists of a crunchy taco wrapped in a layer of cheese sauce and a soft flour tortilla. Inside the taco is strips of fried chicken and a medley of lettuce, onions, tomatoes and salsa.
While South Korea is also home to many Taco Bell locations, the new dish helps to expand the existing KFC menu with a tasty, hand-held snack option.
Trend Themes
1. Mexican-inspired Fast Food - The addition of fried chicken tacos to KFC's menu demonstrates a trend of fast food chains incorporating Mexican flavors into their offerings.
2. Hybrid Snack Foods - The creation of the Zinger Tacos shows a trend of combining different types of food to create unique and innovative snack options.
3. International Menu Expansion - KFC's introduction of fried chicken tacos in South Korea reflects a trend of fast food chains expanding their menus with regionally-inspired dishes.
Industry Implications
1. Fast Food - Fast food chains have the opportunity to attract new customers and increase sales by incorporating popular trends like Mexican-inspired flavors and hybrid snacks into their menus.
2. Quick-service Restaurants - Quick-service restaurants can benefit from expanding their menus to include international dishes, offering customers more variety and creating new marketing opportunities.
3. Food and Beverage Packaging - The creation of hybrid foods like fried chicken tacos presents an opportunity for the food and beverage packaging industry to develop innovative packaging solutions that can hold and transport these unique food combinations with ease.
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